How to Do Local SEO - Complete A-Z Tutorial

Now we're gonna pull these in the angle going upwards and add a little trim .

So on the outside step in a straight line coming down .

Now , we're just gonna draw the large antennas on the side .

So from this corner , we're just gonna go straight up , we'll do the same thing on the right now , we're gonna square off the top with a short little line .

Now we're gonna angle the outside going outwards towards that point .

I just want to add a little bit more detail in the face area .

So from the inside corner of this side , we're just gonna draw a straight line coming down , we'll do the same thing on the right and at the bottom corner here , it's gonna pull straight line coming down .

Now that we've got the head , let's work our way down the bottom .

I'm gonna start with a big , large chest area first .

So in the middle , we're gonna step down , draw a little point and I'm gonna come down to the bottom of the chest with a straight line right up there at the top .

I'm gonna draw a little V and at the bottom , I'm gonna draw an upside down be now on the ends , we're just going to connect those two points with a straight line .

Now , we're gonna draw a little bit of perspective in the chest .

So we're just gonna turn the chest outwards starting from the top .

We just gonna angle slightly down towards the left .

Do the same thing on the right up there .

I'm gonna come down on the side .

I don't want to come down too far .

I want it , want to be a little bit higher than the center of the chest .

Now , we're gonna connect those two points with a straight line .

Do the same thing on the right .

We're gonna go up and in with a short line and then we'll close this off with a straight line going across the middle .

Now , we'll take these bottle quarters and just do a steeper angle coming down just a short little line and then we'll close this off with the line going across .

I just want to add a little detail to the lower torso .

So just above this line , I just got another line going across .

We'll go up leaving a gap at the top and then we'll close off the top on the side here .

We're gonna step over , draw a straight line coming down and we're just gonna draw almost like a little triangle , that area .

We'll do the same thing on the left .

Let's work our way down the legs .

So at the bottom corners here , we're gonna step down , we're gonna drop two points with a little gap on the bottom there and draw a straight line coming down the inside of the leg .

We connect those two points with a straight line and then take this point and go all the way up towards the top of the foot .

We do the same thing on the right , starting with this line .

First , we go across , then we'll cut it down and we go up along the top of the foot falling that same angle up and then we'll close this gap off with a straight line , taking this point and going up to the top of the booth .

Now , let's add a little bit of detail .

So in this area , we're just gonna split in half going across .

And then from that point , we'll come down , we did the same thing on the right way across and then down , I wanna add a little box in here .

So we're just gonna frame this out on the sides and the top and in here , I'm just gonna draw two horizontal lines .

Let's do the same thing on the right , framing it up on the side of the top and then draw two horizontal lines right in here .

It's gonna add the upper part of the leg .

En este caso , yo uso una ducha de estrella intermedia , pero dependiendo del tamaño de tu dibujo , puedes elegir una más pequeña o más grande .

Y de hecho , hay una ducha que tiene tres estrellas .

Así acabarías más rápido .

Para terminar de decorar el pastel , hacemos una orilla de conchas con la ducha número veintiuno , una hacia arriba y la otra hacia abajo .

Este borde ya se los había enseñado en un vídeo anterior .

Les dejaré el link abajo en la descripción del video y listo .

Esta es otra manera de hacer cualquier dibujo sobre un pastel abajo .

Les dejaré el enlace a un video donde les mostré dos técnicas más para que utilicen la que más se les facilite .

So from the top , we're just gonna angle slightly down and in for the bottom , we're gonna go up , we close off the inside with the straight line .

Now , for the joints in between the shoulder and the forearms , I'm just gonna draw a sphere in the back here .

So from the outside , I'm gonna curve around , I'm gonna imagine that circle coming in on the inside , we'll do the same on the right , starting up here .

We're gonna curve around .

We're gonna imagine that circle on the inside .

Let's move down below the forums and draw on the hands .

So we start on the inside part of the arm right here .

We're gonna draw a little half circle for the thumb .

We draw a little bracket at the end of the thumb at the bottom of the thumb .

We're gonna swirl it around the bracket and pull it up , come back down and do another curve going up and then one final third finger , which is the curve up and underneath the forearm .

Let's do the same thing on the right , starting in this sort of panel right here around a little half circle , got a little bracket at the bottom of the thumb .

We'll stroll around the bracket and pull that up .

We'll step down , go another curve , step down again and we'll curl this up underneath the forearm .

Now , this has these little antennas on the side of the arm .

So we start on the left side in this line here , it's gonna draw a little curve going around and then from this line , we're just gonna extend this up and in , we're step out for that same line , close off the top with a straight line , do the same thing on the right , do that little curve on the shoulder .

This line , we're gonna extend it up towards the head .

We'll step out line then close off the gap and that's pretty much it there , we have it .

There's cheeky optimist prime from the Transformers .

I hope you enjoyed today's lesson .

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Thanks for watching and we'll see you again soon .

Here are a few ways you can generate solid keyword ideas first to use Google's autocomplete , just type in the main for you want to rank for and you'll see a few good suggestions here like open late financial district and Toronto , Canada , which may likely come from tourists or travelers .

If you're in the services industry , then you can look at local classified sites like Craigslist .

So I can search in the services category and use a seed keyword like photographer .

And you'll see some cool ideas here like experienced freelance engagement shoot and more .

But in my opinion , the absolute best place is to find the keywords that your competitors are already ranking for .

And the reason why this is so effective is because this is basically telling you which keywords that you can also rank for .

You can use a tool like HF site explorer and enter in the domain of one of your search competitors .

Next go to the organic keywords report and this report will show you all of the search queries that the domain is ranking for .

You'll see that they're ranking for a lot of branded quarries .

So you can use the exclude box and type in the brand name , which will give you a nice list of relevant keywords to target .

And just from a quick scan of this list , there are a couple of keywords that I would have never thought of like coffee places near me and coffee shop near Eaton Center , which is a large mall in downtown Toronto .

You should have a solid list of keyword ideas now .

So it's time to move on to some on page seo if you're familiar with SEO , then you'll find that a lot of the typical on page seo best practices apply here .

For example , it can be advantageous to include your keyword in your H one tag , add your target keyword in the title tag set , the URL slug to your keyword and use short URL S .

But there are a few other things you should specifically do for local Seo .

Now , these optimizations will vary depending on if you have a single location versus multiple locations .

So I'll cover both .

The first thing you'll want to do is optimize your homepage in general , most single location businesses should optimize their homepage around their primary location .

So as a Toronto based coffee shop , I would probably target keywords like coffee shop , Toronto rather than just coffee shop .

Here's why if you look at the organic keywords report for that Toronto coffee shop we were looking at before .

You'll see that nearly all of their keyword rankings revolve around their home page .

And you can see that they rank in the snack pack for that keyword phrase .

But if I do a search just 30 miles away from downtown Toronto , you'll see completely different results for the same keyword phrase .

So here are a few on page optimization tips for your home page .

First show nap information which again is name , address and phone number on the home page .

In fact , you can add this to the footer of your entire website .

If you operate from a single location , as you can see in this example here and it's absolutely critical that your name , address and phone number match exactly or as close as possible to what you submit to Google my business .

You can also add testimonials or reviews of your business here and use schema markup , which we're going to attack right now .

Schema markup is code that you add to your website to improve the way search engines read and represent your page in the search engine results .

You can use Google structure data markup helper to eliminate a whole mess of complicated coding , just select a data type .

So in this case , we choose local businesses then enter in the URL of the page .

You want to mark up and click the start tagging button .

Next , just click on the elements that you want to tag .

So if I click on the logo here , I can send it to the name , then I'll scroll down to the footer of the page and add a few more markup elements .

So here you can see that they have two phone numbers .

So you'd want to choose the one that's submitted in their my business listing .

And the last thing I'll add is the address you would need to select all of the different parts of the address and choose the correct field .

Also , you'll see that they include their address here but left their postal code out .

So in this case , if I were this business , I would include that in the foot or two .

Once you're done , you can click on this button and a piece of code will come up which you can add to your website .

Now , if you're a business that has multiple locations , then you're exempt from the rule of optimizing your homepage around your primary location and by multiple locations , I'm not referring to a couple brick and mortar shops , 10 miles from each other .

But bigger companies like hotels or car rentals where they might have hundreds or even thousands of locations .

Instead of the home page , you'd want to optimize local landing pages by including key elements like the locations , nap operating hours and Sprinkle in related keywords targeted at that location .

Let me show you how enterprise car rental does it and pay attention to the URL S too .

As we go through this process .

If you want to rent a car in the US , then you'll start at their location directory where you need to select a state where you want to rent a car .

Next , you'll need to pick a city within that state .

Then you'll be brought down to the branch level .

Finally , you'll see the local map information that's actually designed to convert visitors into customers scrolling down , you'll see the operating hours for this specific location .

And if we look at the organic traffic for these four pages , you'll see that they all get a good amount of targeted search traffic on landing pages , which I'm sure is quite profitable .

The next step is to build local citations and citations are online mentions of your business .

There are two main types of citations .

They're structured and unstructured structured citations are mentions that include your map information and it's usually presented in a visually structured manner .

So this would include places like business directories and social profiles .

Unstructured citations are mentions of your business that don't follow a structure .

So this might be in blog posts , preferred vendors pages or on other websites .

And building local citations is super important .

According to a 2017 study done by Maz citation signals were one of the top local ranking factors which was true for both Google snack pack results and regular organic search results .

And this is likely due to having inconsistent map information from all over the web , which verifies that the data Google has in their my business listing is accurate .

On the other hand , inconsistent map information can confuse or mislead both Google and potential customers .

So your job is twofold .

First , you need to make sure that your existing citations are correct and consistent .

And second , you need to build more relevant citations .

So to handle the first part , you need to perform a citation audit more often than not , some of your citations will be incorrect and or incomplete .

And you can run a quick search using maz local search tool .

Just enter in the name of your business and choose one from the auto select options from the best results from here .

You can see a breakdown of the complete incomplete , inconsistent and duplicate citations which you can then manually fix .

You can also do a manual audit using Google search operator , which I won't get into now .

But you can check out our local seo blog post , the links in the description after you've completed your audit , you'll want to build more citations .

Now , if you're a new business , I would start with a list of core structured citations , whites .

Spark dot C A has a great resource on places to build these structured citations which I'll leave a link to in the description .

Just choose a country and you'll see a list of places to add your mark , you can then buy branch out to other relevant local directories like your local Chamber of Commerce , other local business associations and then expand to niche specific websites like Tripadvisor , Home Advisor , Fine Law and more .

Another great place is to find citation opportunities is to let your competitors do the work for you .

So using hr site explore , look up the homepage URL of one of your competitors .

Since most citations will lead to the home page .

Next , go to the anchors report in here .

You can use the search box to look for any of these keywords .

These are common anchor text that you'll find in directories which make them easy citation opportunities .

So if I search for a website , then I'm gonna click on details and referring domains , then you'll see a bunch of places where we can build both structured and unstructured citations .

Another hyper effective tactic you can do is to use the link intersect tool in the top section .

Enter in the name of a few of your organic search competitors .

So I've already entered in a few domains of the top ranking Toronto coffee shops .

Then I'll set the top drop down to show websites that link to any of these sites and you can enter in your domain in the bottom box , which will exclude links that are already linking to your website .

But since we don't have a real website , I'll leave the bottom section empty and run the search .

Now , when you're looking through the results , just scan these three columns and look for referring domains that link to at least a couple of your target websites in general , the more sites a domain links to the better the chance of it being a legit place to create your own citation .

So dine here dot C A will be a solid one that we can add our coffee shop to with these citation hunting methods .

It should be enough to keep you busy for a while , but we can't stop here because we still need to build quality editorial links .

According to Mas's 2017 survey link signals were the most important ranking factor for local organic results .

For the local snack pack links were the second most important factor rather than focusing on a full out link building tutorial .

I wanna leave you with two tried and true tactics that work .

The first is to create and promote a useful resource .

In this case , a local resource related to your niche would be ideal .

I know I say it all the time , but people are more willing to link to helpful articles over sales content like product and services pages .

So a couple of ideas would be to create local best up guides or content that would appeal to your target audience .

So for example , we could create content on how to make the best cup of coffee where we can plug our own products .

We could also create content targeted at coffee , drinking solos on the best and affordable local places for office space .

Since we offer virtual office services , the second tactic would be to guest blog , even though guest posts normally come with a link back to your site .

I want you to look at this as an opportunity to build yourself up as an industry expert .

This is particularly important for people in the services industry .

People wanna hire professionals , they can trust and know will do a good job .

And oftentimes they're willing to pay a premium to have the peace of mind that the job's gonna get done right the first time .

And you can look for local blogs that accept guest posts by Googling any of these queries .

So looking at the search results for Toronto , right ?

For us , you'll see some very relevant local websites that are seeking writers .

You can also do this in content explorer to expand your list of potential guest posting prospects , just type in a topic related to your niche .

So I'll type in coffee beans and I'll also set the search to a title search for more relevant results .

Next click on the one article per domain filter .

Since we don't need to contact the same website multiple times , scrolling down a bit , you'll see this post on the 12 best coffee beans to buy from here .

You can easily pitch yourself as a pro barista that runs a cafe in Toronto and share some actionable or interesting insights on something like roasting beans .

The last and final step is to take care of ongoing activities , even though you've set up your Google my business and build a bunch of citations .

These are all things that you want to have well documented in business .

Things change , that might be you moving to a new location , changing your phone number or even changing your business name .

In which case , you would need to update all of your citations .

So the first thing you need to do is ensure that you keep your Google My business account active .

There are three important regular tasks that you need to take first is to consistently respond to customers and client reviews .

So this includes both positive and negative comments .

Next is to be on the lookout for inaccurate edits to your Google my business listing .

Anyone can click on suggest and edit on your business listing and sometimes Google will accept these suggestions without notice to you or the business owner .

In fact , scammers have even swapped phone numbers with legit businesses for a quick pay day .

So it's your job to ensure that your listings are up to date and correct at all times .

Finally , is to use Google posts to keep your customers informed and engaged .

Google Post is a microblogging platform within Google My Business and all these updates are visible in the knowledge panel and accessible with the click of a mouse .

This provides an opportunity to attract more attention to your listing , connect with your audience and ultimately boost conversions .

You can create a Google post from within Google my business by going on the post menu , click , write your posts and then add an image in up to 300 words of text .

This is a great way to share your promotional offers or teasers for your blog posts .

You can also choose a call to action button from a list of preset options to bump click throughs .

I recommend all local businesses play around with this feature and stay active with Google posts .

It doesn't take any more time than a tweet and there's a ton of potential to garner attention from Google searchers .

Now we've covered a lot here .

So what I recommend doing right now is putting these techniques into action and watching some of the video suggestions in the cards which will dig deeper into some of the topics that we've talked about , like link building seo for blogs and on page seo techniques .

So hit the subscribe button for more actionable seo and marketing tutorials , go and get your local website ranked and I'll see you in the next tutorial .