big news from the world of Music and A .
I .
Google and Universal Music Group , or UMG , are in early discussions about a groundbreaking partnership .
The deal .
Licencing art artists , voices for a I generated music .
Financial Times reports that Google aims to pay UMG so fans can use a I to craft new songs using their favourite musicians voices and melodies .
And guess what ?
Artists get to choose who they want in .
But here's the twist .
Earlier this year , a defaced song mimicking Drake and the Weekends style went viral , leading to major copyright concerns UMG represent .
Representative Drake was quick to condemn such an unauthorised use .
Now they're looking for a legit , legitimate way to let their fans interact with their favourite artists voices .
While some artists like Drake are wary of a I recreating their voices , others , like grime , see it as a new way to connect to connect with their fans .
She's even letting fans use her voice and sharing the