Durga Pujo Personalised message from Prosenjit Chatterjee _ Tata Motors

No , no , no festivals form an integral part of the Indian culture and tradition just like and a celebration of who we are .

But how did we make an already special festival even more special for our customers ?

People in West consider an auspicious occasion .

We're sending each other festive wishes as their way of spreading the love and joy .

So we decided to spread the cheer in West Bengal by sending personalized Durga puja wishes to all our customers .

But how is that special ?

Everybody does that right .

Well , what if one of Bengal's biggest si stars could know your name , the car you are buying and the place you're buying it from ?

Not just personalization .

That's four times personalization .

Wouldn't that be awesome ?

That's exactly what we did .

We employed A I tools to create hyper personalized messages from Bengali sista pro chat for all our customers using the cloning technique .

We created an A I enabled digital aha of pro and employed machine learning to recreate pros face and voice to take the names of the customers .

No car , the car they were purchasing .

Congratulations on your brand new tata .

Congratulations on your brand new Tata safari .

Congratulations on your brand new Tata Nixon along with the showroom and city , they were purchasing it from Chan Motors Kolkata Chandra Enterprises .

So to make the message four times personalized , but the task at hand was equally daunting with thousands of customers to sort followed by multiple car models to choose from over numerous showrooms and cities in the state .

There was no room for error as we were up against the impossible in mapping these million data combinations correctly .

Marketing teams , agency partners , dealership teams and all other stakeholders came together to make the impossible possible .

As thousands of four X hyper personalized videos were created checked and dispatched to our invaluable customers every day during the DJA period making their special moment four times more .

Special drive , the good in you .