If I was in front of you and I gave you two options , you can have an ice cream that is full of 20% fat or an ice cream that is 80% fat free .
What would you choose ?
You chose the 80% fat free one right now .
Notice that before you saw this video , you didn't want an ice cream at all .
And what if I was to tell you that both the options were the same ice cream .
I just changed the way I presented each offer .
Use this technique in your everyday life when presenting someone with options and you will see the power it holds over the target .