How to Start an AI Automation Agency _ STEP BY STEP

So it's been a little over a month since I first shared my A I automation agency model with the world .

And more and more recently , I've been hearing from my community members about other creators who are also talking on the topic now and it seems that many of you are being led down the wrong path .

So , as the creator of the model , I thought I would come on here and set the record straight and give you a complete beginners blueprint on exactly how I would start at A I automation agency and take it from 0 to $60,000 per month where my business is currently .

So if you've heard all about how the A I automation model is the next big thing in online business and you want to get off on the absolute best foot possible , then this is a video for you .

This video has taken weeks to prepare and the information that you're about to get is the result of three plus months of trial and error within my own A I automation agency .

So if you are serious about becoming a AAA owner and taking advantage of the enormous opportunity that is in front of us right now .

Then what I need you to do right now is to pause this video .

Close all the other tabs go and get a notebook and then come back and prepare to sit here for an hour , an hour and a half .

However long this video ends up being and you're going to want to add this video to your watch later because there is no way that you can just watch this once and get all the information you're going to need to come back and likely watch this multiple times and go over certain sections again and again and again , and don't worry when you get to the end of the video , I'm not going to be sending you to some more free training where I've actually put the real information I'm giving you everything you need in this video .

I'm not leaving anything out and you're gonna be getting some information that I probably shouldn't be giving away on youtube .

But I wanted to give you the exact blueprint that I would use if I was starting from zero .

And it's the exact same blueprint that I teach to thousands of students within my community .

Now , as you can already probably tell by the length of this video we do have a lot to get through today .

So we're gonna be starting off with whether entrepreneurship is right for you , which is an important question to ask before you even start this video , then I'm going to be breaking down what that A I automation agency actually is and explaining why the opportunity for us right now is so large .

Next , we'll go through a quick explanation of the things you need to start .

And more importantly , the things you don't need to start , which often hold up a , a lot of beginners , we're starting a new online business and then we're going to be getting into the juicy stuff of this video , which is going to be your niche selection , offer creation , how to find and close your first clients , how to service those clients and then giving away a few of my secrets .

You scaling to $10,000 per month and beyond and the tips and tricks that I'm giving away in that last section are going to be immensely valuable for anyone who is serious about this business model because it's all of the learnings that I've had from running and building my company .

You're gonna get to understand all of those things that I did wrong and apply them to your business and get it right the first time .

Now , if you're new to the channel , you probably want a little bit of information about who I am and why you should bother listening to a big long video by me in the first place .

My name is Liam Otley .

I'm 23 years old and originally from New Zealand , but I'm now based in Dubai .

And currently I'm in Europe for the summer and I'm here in Dusseldorf in Germany .

I'm the creator of the A I automation agency model .

And I actually run the largest community of A I automation agency owners in the world .

We've got over 11,000 members in the discord and we're growing quickly .

I've been doing online business since I left high school coming up for five years ago .

Now I'm the founder and CEO of my own A I automation agency , an A I development company called Morningside A I .

We're currently doing around $100,000 per month in revenue but growing very quickly .

So a little bit more information about my company .

We have Morningside A I , Morningside Automation and Morningside Studio .

As I mentioned , we're doing around $100,000 per month in revenue warning side A I is strictly a development company where we build custom coded applications for clients .

Morningside Automation is of course the automation wing of our business where we do full business automation with A I and finally morning studio is where we build full SAS applications and SAS platforms .

Typically partnering with a co-founder or a startup as development partners and we take equity in those businesses .

We've actually just launched a beta test for a new product automation service .

So if you're interested in that and want to join the waitlist , we do have a link in the description and in the pin comment .

Now before we get stuck into the good stuff of this video , I just want to draw a bit of attention to a giveaway that I'm running at the end of this video that I know many of you are going to be very , very interested in .

If you've been watching my videos recently , you know that I have a free incubator program that's just started this week and that's called the original eight .

It is a 100% free and application only incubator and we have chosen all of the members of the eight .

But what we're giving away at the end of this video is going to be what we're calling spectator spots .

So if you're interested in learning more about how you can win one of these spectator spots , I've giving you more information on that at the end of the video .

So before you waste even another second watching this video , we need to address the question of is entrepreneurship , right ?

For you , is starting your own business , right ?

For you .

And do you have what it takes and have the commitment required to make this successful in the long run entrepreneurship and particularly online entrepreneurship has become very romanticized and hip these days .

But there's actually a significant dark side to it that you don't really see a lot of the time on Instagram and you don't see all of the failures really .

So I thought I'd take you through a little bit right now .

On my experience of becoming an entrepreneur and how I've gone from basically having no skills and no money to where I am now and comfortably traveling the world and living the life that I've always dreamed of with my friends , as I've said in my other videos , building an online business , takes time , effort and sacrifice and there's no way around it .

I'm not gonna sit here and tell you this is going to be easy .

It's going to be a walk in the park because it's not .

And it's going to probably take you a lot longer than you think right now to find success .

The life of an entrepreneur is dotted with brutal ups and downs .

The highest of highs and lowest of lows .

The most difficult thing for a lot of people to adapt to about entrepreneurship is that at the end of the day , you are entirely responsible for your successes and for your failures .

So there's total accountability on both sides because of this .

Not everyone is cut out for entrepreneurship and not everyone has what it takes .

Everything I'm telling you is from my own experience of being an online entrepreneur for coming up five years now , since I graduated high school over my years as an online entrepreneur , I've had my fair share of ups and downs .

Uh I started my entrepreneurial journey on my gap here while I was living in Edinburgh , uh out of a crusty flat .

And I was working for hours before I went to work , I would go to work , I would come back , I would go to the gym and then I'd work all the time before I went to bed .

So the the life of an entrepreneur starting out can be very tough .

And a lot of the time the success that you envision happening takes a lot longer than you thought initially .

But success is possible and it is rewarded to the people who are willing to do the work on a long enough time scale .

So as someone who used to sell fake Rolexes and protein powder at school , to someone who now owns one , just believe me and that it is worthwhile if you're willing to do the work .

And when you do get there , I promise you , it is the best job in the world .

I get to work on projects that I'm excited to work on every day , day .

I get to work wherever in the world that I want to .

I get to make money with people .

I really enjoy being around and with my best friends .

And at a certain stage , you're able to set your sights on building something that you're truly proud of .

Like I am right now with Morningside A I , what I'm trying to say is that you need to be self aware enough to be able to ask yourself the question of , do I have what it takes ?

Am I ready to commit myself to this journey that is going to take probably a lot longer than I think .

But is the reward at the end of it worth my time and commitment ?

Now , now if for you , the answer to that question is yes , and you are ready to commit to this journey , just know that getting started is the hardest part .

And in this video , I've created it around helping you guys get that first step done as easily as possible .

And with the absolute best information that's going to lead you down the right path .

Now , if you haven't already go and get your notebook and go and get a pen and save this video to your watch later because you're gonna need to sit there for at least an hour , an hour and a half , just this first time and then come back to it and really study each part of this video so that you can get your start on the right foot .

The first thing we need to cover in this video , of course is what is an A I automation agency ?

I'm going to be giving you my exact definition of what the model is before going into what kind of services you can sell .

And more importantly giving you real world examples of what they would look like in action .

So there's a lot of information in here and some of it might seem a little over your head , but I promise you at the end of it , it's going to all make sense .

So please just , just stick with me and don't get overwhelmed .

So my official definition for what an A I Automation agency or AAA , is this the A I automation agency model is an online business model focused on helping small to medium size businesses to automate their systems and processes with A I technology .

First , we can take a high level look at what the business model is .

And first and foremost , it is a beginner friendly model for a number of reasons that we'll be going into later .

It is an excellent business model to start as a beginner as long as you have the drive to succeed .

Secondly , and why this business model is getting so much attention lately is because it is the perfect on ramp for entrepreneurs who are aspiring and experienced to get into A I and start building businesses .

It's also suitable for people with a 9 to 5 job who are looking to pick up a side hustle and spend maybe 5 to 10 hours a week trying to sell a couple of these on the side at the end of the day .

For most people , all it takes is 1 to 2 clients per month in order to replace your your regular income .

So it is totally doable and it's very beginner friendly in that aspect .

And finally , one point that I want to address now before we get any deeper is that you do not need a development background .

The way I've created the instruction , this model is that you will not need to know how to code in order to get your first foot in the door essentially .

So I'll be explaining that later .

But right now you're able to start as a complete beginner with basically no skills in any area as long as you're willing to do the work and follow the information in this video .

So what does an A I automation agency actually sell ?

What are the core services of the business on screen ?

We have the three main services that you sell as an A I autom information agency .

Firstly , starting off with A I chat bots .

Secondly , content generation systems .

And thirdly A I enhanced automation , the most important thing that you need to understand right now is that these services can actually be delivered on no code platforms .

Initially , this bit specifically is really the key to the entire model .

And when I discovered that you could create these uh services and sell these services using these no code platforms .

That was really the start of the whole model .

And that was the key thing that set this off because without it , it's not very beginner friendly and you need to have a development background or you need to have , have developers of your own within your team .

So this is the the most important thing that you need to understand right now .

And we're going to be going into more detail on this later .

Now , the first course service of course is A I chat bots and the no code platform of choice for building these chatbots is typically bot press .

That's great because there's no coding skills needed as a nice visual editor and visual bot creation platform .

So highly recommend that you don't need any coding skills is a very easy learning curve .

It's not too difficult to get started .

And in my experience , the most important and valuable thing about bot press as a platform for uh delivering these services at the beginner is that the deployment options are really , really great .

This uh web chat you can easily provide to a client , can put a a chatbot on their website super easily , you can deploy it to a whatsapp chat bot , a telegram chatbot all within a couple of clicks .

And this is typically the the most difficult part if you're trying to do this yourself is how can I actually take a chatbot that I've created and deploy it to a certain place so the client can use it .

So bot is an excellent chatbot platform .

It's my personal favorite and we use it within my own company .

And I'm actually working closely with the team to push new features that help AAA owners like us .

And one more thing I wanted to add here is that because of the fee structure being based on usage when you create your own chatbots for clients and you pass them over to their account .

You essentially aren't getting billed for any of that .

So it's basically free as a AAA owner and , and very beginner friendly in that regard as well .

The second core service of an A I automation agency is content generation systems .

Now , what content generation systems are , is taking a bunch of old or prior content from a client and using that as a , a knowledge base essentially to create new ones .

So say you had a ton of meal plans by a , by a personal trainer or a fitness expert that you're working with .

You can take all of their prior meal plans and use those as examples to create new ones .

So you're using uh prior content to generate new content .

And I know platform of choice for building content generation systems and really any LLM BASED applications is called stack A I stack A I is really our go to platform for building any kind of LLM or A I applications using a visual editor rather than having to custom code the whole thing for someone who doesn't have a technical background .

And you're looking to get into this learning , something like bot press to build the chatbots and learning how to use stack A I makes you an extremely powerful developer in just a few days or weeks of practice , you can get really good at building all sorts of A I applications within stack , which is an excellent skill to have not only as a AAA owner , but in general , in this current world we live in .

And finally , we have a I enhanced automation using Z APR .

Now , of course , Z PR automation are nothing new .

It's been a very valuable thing for most businesses for a long time .

But the key here is that there's a massive increase in value with the A I features that are now available .

As you can see on the screen here , you can have a chat GP T action and essentially A I features within your apps now .

So it makes it a ton more valuable and opens up a whole world of new possibilities .

So this connective tissue between different parts of businesses is really , really valuable in a lot of cases , especially now that there are A I features within Zaia .

So this is the final one and this is the sort of last thing you typically do for a client because it's quite complex and you need to really be in inside their business and know how everything is working .

So to give you an idea of the kind of chatbots you can sell , I've gone and put together a big list here and we're going to be giving real life examples of each of them .

So we have prospecting chat bots , onboarding chat bots , customer service , chat bots , staff training chatbots and data analysis slash insight , chatbots .

So what even is a prospecting chatbot and what value does it provide to a business ?

I've actually covered an example of a prospecting chatbot on my channel a few times .

Basically , when visitors arrive on the site , they can click on the chat bot and they can ask a couple of questions and it's going to capture some information on their visitor .

And then typically you're going to push to a booking event or some a conversion event or capture their information and capture it as a lead .

So on screen , you can see we have objectives and implementation .

So with any kind of deliverable like your prospecting chatbot or onboarding chat bot , it helps to know exactly what the objective is .

What are you actually trying to do with this ?

And this is something that a lot of people tend to ask questions about in the comments and and in my discord , it's like , what are they actually doing for business ?

Where is the value and by creating these objectives and implementation layout every time that you have a specific deliverable or service that you can provide , you can give the clear objective of it .

So in this case for a prospecting chatbot , the objective is to increase the conversion rate from website visitor to lead and also to capture the user intent for a tailored follow up .

So by offering a chatbot on the home page , visitors are able to come ask a bunch of questions , be directed to relevant products , provide a bit of information about themselves and what they're looking for .

And then you can capture that information as a lead or you can push them into a conversion event .

As you can see on screen here , we have an example , have a little demo bot that I created , which is capturing the email info here and , and creating a lead for the business .

And so the implementation of this is to get the chat bot added to the home page .

It's going to ask questions , capture the info , then it's going to push into a conversion event or capture the lead .

Now , the second example of a chatbot which might be helpful for you guys is an onboarding chat bot .

So I'm sure you're familiar with on boarding and businesses , how you need to get clients on boarded into all of these systems and get contract signs and invoices , paid and black channel set up and all sorts of things about getting a client into the business and starting to , to work with them .

So again , we have these objectives and implementation structure .

Of course , the primary objective of the onboarding chatbot would be to reduce the number of hours spent by your staff members and onboarding .

So typically that's going to be the head of operations or the chief operating officer .

So if we can reduce those hours , we're providing real value to the business .

So by reducing their average onboarding time from say two weeks or three days , you're actually increasing their sales velocity .

Now , the implementation of this is fairly simple .

It's just to create the chat bot and deploy it to a web page and it's going to walk the user through the the business' onboarding process and that's going to integrate with docusign and stripe and , and Slack and everything like that .

So they start and by the end of it , they're fully onboard into the business and you haven't had to be involved at all .

Now , the final example of a chatbot I want to share with you guys is a staff training chatbot , which is pretty self explanatory .

The objective of one of these chatbots is to reduce the number of hours required to onboard new hires .

So , so what the staff training chatbot does is it takes all of the training information and documents and frequently ask questions about a business that you typically provide to new hires and you put it into a chatbot with a custom knowledge base .

New hires can now get 24 7 access to up to date information on the business , which not only frees up a lot of time on the manager side .

So they don't have to keep asking questions , but also the employee can now get relevant info when they need it lead to higher quality work .

And , and I guess less awkwardness for these new hires and and maybe be performing their job better .

So the objective of a staff training chatbot is to reduce the number of hours required to onboard these new hires typically by the managers .

So if you can save your managers hours , you're saving money .

And the implementation for this is actually very , very simple .

All you need to do is add the training documents to a custom knowledge base chatbot on something like bot .

Then you can deploy that chatbot very easily in a couple of clicks to whatsapp or Telegram .

An important note that I wanted to mention now also is that while these chat bots are not always A I focused or strictly get A I chatbot , the value of implementing chatbots across businesses is to keep up with the changes in consumer tastes and preferences shift that is underway right now , which was really triggered by the rise of these large language models and things like chat GP T and they're changing consumer preferences away from point and click websites towards natural language input and things like chatting to websites or chatting to services to get their information and do what they need to do .

So as AAA owners , we can help businesses to keep up with these changing preferences by providing them with things like chatbots to do most of the functions of their business .

This kind of change echoes the change we went through from desktop websites to mobile .

Now we can get onto content generation systems and I'll give you a few examples of these we have of course , a workout plan generator .

So we're going to use old workout plans to generate new examples .

We have things like website copy generators .

So we take the best performing website , copy from a business and use it to generate more .

Then you have things like personalized outreach message generators which can use information on a person to generate a custom outreach message to them that's tailored to their sort of background , increasing the response rate .

Of course , you have blog post generation for sco as well .

Now , an obvious example of a content generation system that you could create would be a diet plan generator .

This of course is going to be for fitness trainers and personal trainers , et cetera .

And the objective of course is to reduce the time spent by your client uh weekly or monthly and actually writing these personalized plans for people .

The implementation for something like this is to collect all of the human written plans by your client .

And there's typically a little step of actually preparing the data before you ingest it into the knowledge base .

And once it's in the knowledge base , you can start to test and generate output and make sure that it's what your client is looking for .

And finally , you can deploy the super easy to a website somewhere or to something like slack .

And the end result here is that your client can come on and say I need a diet plan for a 40 year old woman who wants to lose weight over nine weeks , who's vegan and it can generate a plan based off prior ones that were similar to that .

And now finally , third and final core services A I enhanced automation , there's an unlimited scope on the kind of things you can do here .

But typically you're going to be using the A I actions within ZAP to handle unstructured data .

So you take in a bunch of , of text or a bunch of information about a client or a customer and you can take that through AAA GB D A and get it to output a certain thing .

So you want it in this format or I want to extract these bits of information .

So these new chat GB actions can really elevate your ZAP P automation because you can handle new data type apps now and do new operations really .

So a few examples of A I enhanced automation that you can create for businesses would be something like an inbound classification system to classify inbound requests also lead vetting to check that it meets the criteria that your business wants to work with .

And finally something like a personalized outreach system using A I to generate personalized messages for people .

So a good example of an A I enhanced A P automation could be a resume assessment system .

So this is great for businesses that do a lot of hiring and they get a lot of inbound requests and people sending their resumes to apply for different positions for the hr team to look through all of these resumes and determine who's good and who's not can take up a lot of hours .

But this system will be focused on .

As you can see here , the objective would be to reduce hr hours spent on resume vetting .

So the way this kind of system would work would be with a hiring form where people can go on and send the information and they can upload their own resume .

And then once it's all sent off , it can be pushed over to a Google sheet where all of the information is available there .

And then from there , you can get ZAP po to pull each row , each applicant out of that Google sheet and get the information and scrape the data out of the PDF or the resume that they've sent , pass that information as context to a prompted chat G BT action within ZAP .

And then in that chat GP T prompt , you can give it a instruction saying you are a resume application grader , you'll be provided with resume information and then you're going to output a grade from 1 to 10 .

Here is the resume that you're going to receive and then you programmatically enter that in within ZAP PF .

Then all you need to do is say if the output grade from the chat GP D action is above a seven , then take that row that you've taken from the sheet and add that to a new sheet of successful applicants .

So that's taken a ton of time and a ton of work off the hr teams hands .

Example , number two could be a lead vetting system .

The objective of course , of a lead vetting system would be to reduce the number of hours your team spends vetting leads .

So the way this could work with an A I enhanced ZAP pr set up is to create a lead form on your website .

Click information on that such as their website and their linkedin profile .

Then you need to set up a zap on zap P that's going to scrape the web page and also scrape the linkedin profile for all the information .

Then you're going to pass an information to a prompt the chat GP T action as we've done in the previous one and prompt it with a certain criteria of say you are a lead vetting bot .

We only work with clients who meet this , this , this , this you are going to be provided with information about a business that's applied to us .

Please output only a grade of XYZ or please output a zero if it's declined or a one , if it's accepted .

And if the output of that chat GP T action they won or successful , then you can send them an email and say , hey , we'd love to work with you .

Here's how you can book in a court .

So that's how you can set up a lead vetting system using a chat GP D action within J PR .

And finally , to give you just one more example of these kind of core services that you can provide as an A I automation agency owner is a personalized outreach system .

Now , I've covered this before in videos , but it's such a good one that I want to cover it again .

The point of one of these systems is to create customized messages to reach out to businesses or clients that you want to work with .

So people get bombarded with all sorts of marketing and requests if you're a big business , especially so many requests from people with the generic emails .

The point here is to take information from their linkedin profile or any other data source and create a personalized message using a chat GP T action and Z PR to increase the response rate .

So it doesn't sound like you've just been sent a blanket statement , you've just been shot out to a big list of cold emails .

This feels like someone's taking the time to crowd a special message for you .

And the point of it .

And the objective here of course is to increase the response rate on cold outreach .

The implementation for this is very similar to the other two .

It actually connects to the lead vetting system if you want it to , as soon as the vetted leads arrive on a new sheet , you can set up another zap that's going to scrape information from their profile or you could even pass the information across from the previous one .

Actually scrap that information .

Then you're going to pass that to a prompter chat G BT action again and you can pass it some instructions like you are a personalized outreach message writer .

Here is some information about our business and the products we sell .

We are trying to reach out for clients for the services .

Here's the information about the client .

Please write a personalized outreach method and maybe you can throw in an example of some previous code outreach messages that you've used to clients that have worked as an example to increase the quality of the output .

And once you've got that customized message back from the chat GP T action in zap P A , you can use another action within ZAP pr to send an email to the client instantly and start the communications from there .

OK .

That's all of the examples I've got for you .

Please , please please don't feel overwhelmed if any of that seems to be going over your head .

I promise you that it doesn't take won at all to come up to speed on that .

And there's people on my discord who have been doing it for a couple of days or a couple of weeks and they're experts on it already .

So don't get overwhelmed all of the automation that I've just mentioned can be done with no code or lo code tools and better yet 90% of them , particularly the chat bots can actually be copy and pasted using templates .

So I create templates and share them in my Discord and in my resource hub and I can basically build something and give it to my community and they can just plug and play it into their own system .

So don't worry if that seems complex .

And you think , oh no , I can't do this .

There's no way I'd be able to figure out how to build these things .

A lot of it can be templated and a lot of it , you're going to be able to get as resources from my channel and from my community .

So you can just plug and play it and , and jumpstart your , your success and get off on the right foot .

And I guess the most important thing is that the method I actually teach and recommend for beginners .

And I'm teaching to thousands of people within my community is heavily simplified and I , I strip it down to the absolute bare bones of the only thing you need to focus on as beginners so that you can get your foot in the door because I know it can be difficult when you get overwhelmed .

And there's so many things you need to do .

I've simplified this method down and really , really boil it down to the only thing you need to worry about .

So you're gonna learn about that next , before we get stuck into things like niche selection and off creation , I'll actually explain my entire system for beginners so that we're all on the same page and you know , where we're working to .

So I'll be covering that in a few minutes .

An important question you might be asking now is OK .

I've learned all this stuff .

I know how to build these , but how am I actually getting paid ?

What's the pricing structure , the fee structure , the revenue model for this model ?

Well , there's a couple of options .

Firstly , just fixed contracts , say $2500 in C A or contract and retainer where say I built do something for 1000 and then you pay me $500 a month or you can do a strictly retainer model , which is , is quite an advanced model .

And that's something that we've been doing at Morningside and we're actually launching that at the moment , all of this and how you get paid is going to be covered in the offer creation section in a few minutes .

Now , I thought I'd add in this final slide in this .

What is an A I automation agency section of how A I Automation agencies stack up against other online business models right now .

So here on screen , you can see we have business model , the saturation level , the startup costs the learning curve and the scalability .

Now , these are important categories that I think go into making a , a business model , good or bad for beginners especially .

And I've included some of the most common business models that we see in the online space today , including social media , marketing agencies , drop shipping , Amazon FB A trading .

And of course the new kid on the block , the A I automation agency or AAA .

Of course , Sm Ma in 2023 is a highly saturated and competitive industry has got low startup costs because it's the agency model .

You don't have to pay anything out of your pocket until you get paid .

The learning curve for actually learning how to run a social media marketing agency is is very steep .

Not only do you have to learn how to run a business aspect , but you also need to learn how to sell products online and sell services online .

So there's two major things you need to learn and the online marketing as it has become more and more competitive has gotten even harder .

So it is quite a steep learning curve if you're starting an SM Ma in terms of scalability and Sm Ma is medium , you know , like you can get some good clients on there , you can start stacking a bunch of retainers , be making 50 to $100,000 a month , but you're not going to be making millions and millions of dollars a month unless you're some of the top guys in the space .

Secondly , we have drop shipping , which of course is extremely saturated .

The startup costs are obviously higher than SM Ma because you're going to need to be using your , your credit card or your debit card to pay for ads .

The learning curve is medium because you still have to learn how to use Shopify and manage a Shopify store .

But more importantly , you have to learn how to run traffic and run Facebook ads and Instagram ads and things like that or tiktok ads more recently .

But a good thing about a drop shipping store is that the scalability is very high because if you do it right , you can start making a ton of money as a drop shipper , convert it over into a brand and do things correctly and then eventually exit on that .

So there is quite a lot of potential upside if you do a drop shipping store correctly with the right product .

Thirdly , we have Amazon FB A which just like the other two I've just mentioned because they've been around for a long enough time .

It's also saturated .

The startup cost for FB A can be a lot of money because you're having to buy a ton of stock in order to get started .

And I've put their learning curve down as high because I think for anything where you're dealing with tons of stock and you're putting a lot of money up front , you don't have that low risk environment to experiment with .

So you need to be a lot more calculated in every step .

You make your margin for error and being able to , to learn by failing is a lot .

Well , it's harder to get good at it and the learning curve is steep .

But once you have an FB , a business up and running and you're ranking well and in keywords and you're getting a lot of sales coming in consistently , it is fairly scalable up to a point where you're limited by the actual search volume .

So there's not much you can do after you get to that sort of cap on the search volume for your particular products .

Now , the fourth one here is trading , which I guess is more of a job or a profession rather than a business .

Trading is probably one of the most saturated things on the planet .

You have not only regular people like you and I doing it , but you have huge businesses and institutions who are trading as well now because trading is around for hundreds of years , it is probably the most saturated thing you could possibly get into at this point .

Start up costs are medium because you need a little bit of capital to actually get started and start trading and you could start with $100 .

But that's really gonna put a cap on how quickly you can grow .

And the learning curve for trading are put down as extreme because as I said , there's so many other competitors in the market as the most saturated thing you could probably get into , you are going up against hedge funds and , and institutions .

So you trying to trade is , is basically going up against the big guys .

So to be able to consistently make money as a trader is one of the , the hardest things you could do in online business at the moment .

And of course , trading has a bit of a scalability issue where it's you always doing the trades unless you're teaching other people and getting them to do it for you .

But really the only lever you can play with to increase the scale is doing , throw big amounts of money at your trades .

So how does this new A I automation agency model stack up against these other tried and tested business models ?

Well , first of all , the saturation of the A I automation agency space and of offering A I automation agency services is , is low , I'd almost even say zero at this point because there's basically no one really offering these services and businesses have never been offered A I automation services before because A I has only really been popularized in the last 6 to 8 months and come to the front of the public consciousness .

Business owners across the world have not yet been offered A I automation agency services .

They haven't had someone come to them and say , hey , I can integrate A I into your business and it's going to do this , this and this , they haven't heard about it and it's a new offer .

So the saturation is low .

And secondly , of course , the startup costs are low .

It's the same agency model as SM Ma where you're only going to have to uh put up money when you've been paid money .

So you collect money from the client , say $1000 then you pay $300 to a contractor to deliver it or something like that .

Now , if you're listening earlier in the video , you'll know that the learning curve for it is actually low because you're going to start off using no code tools .

So all you need to do as a , a new AAA owner is to be familiar with these no code tools to create A I chat bots , content generation systems and A I enhanced automation and better yet you can get your start with your own A I automation agency using templates from other people .

So this is such a key part because it makes the learning curve so accessible to people looking to get into it .

And the last point here of scalability is really still an open ended question .

I'm scaling mine as fast as possible and trying out new services and offerings .

But we haven't really seen how far this thing can go .

And I'm really , really excited to see not only where Morningside and how automation when goes , but people within my community who are focused on different niches and doing different things with their agencies .

Now that you are up to speed on what the A I Automation agency model is and the exact kind of services that you can provide and the benefits they provide to your clients get stuck into what your starting requirements are , what you need .

And more importantly , what you don't need .

Many of you will be happy to know that all you need to start .

An A I automation agency is a computer or laptop with an internet connection .

And an email .

More importantly , the things that you don't need to start include coding skills or a development background , any form of startup capital or money to get started .

You don't need any prior business experience either while it is great and it will help you in a number of ways .

This business model is intended to be a great on ramp for people who are starting as an A I an entrepreneur because it's an agency model .

And you learn basically the full ropes of how to start a business and how to manage clients and things like that .

You do not need a registered business .

You don't need to file for an LLC .

You can run this entirely under your personal at the start to get started and then further down the line , you can get your company structure set up and things like that .

So at the start , you don't need a registered company to begin , you just need to register as a sole proprietor .

And despite what many of you may think you do not need a website to start an A I automation agency .

This is an issue .

I see all the time with people spending way too much time starting a website , you can actually get started with that one .

And finally , you don't need any employees to start , you can start with just yourself , learn the ropes and then start to outsource that to other people whenever you're ready .

Now , on the topic of employees , there are two ways that you can go about starting this .

Firstly is the freelancer model where you yourself are the service provider and you are going to learn enough about Bob Press and stack A I and things like that to be able to take templates from other people , play around with them a little bit and hand them over to your client or you can use the agency model where you yourself are not actually delivering the services .

Rather , you have people underneath you who are servicing that for you .

So these are outsourced to contractors or freelancers and things like that .

For many of you starting out , I would recommend taking the freelancer route initially just so you can get familiar with these tools and then you're able to effectively hand it off to other people and outsource that once you need to focus more time on the the business side of things of scaling up and getting more clients and and how you can continually build these systems to be bigger and better and more efficient .

For those of you who are looking to jump straight into the agency model and not touch any service delivery yourself .

Is a little incubator hack of mind for my community , which is to find business partners inside my community .

We have literally thousands of developers who are hungry for work and some of them who are also keen to partner with you on the business .

So if you are a , a entrepreneur who wants to focus on the sales side , on the marketing side , on on the generating clients and generating leads , you can focus on that side .

You can make a post on our very active startup board where you can say , hey , I'm looking to handle this side of the business who wants to partner with me on it and we go on together and in that way , you won't have to pay them hourly .

But if you are looking to retain all of the ownership of the business yourself , we also have a jobs board where you can say I'm looking to hire a chap or developer .

How is anyone interested in this role ?

I'd like to pay you this , this and this and then all of the developers in there will be able to see that and they can reply to it and DM you and sort out a contract like that .

As I said , we are the number one community for AAA owners in the world right now with over 11,000 members and growing very quickly .

So if you want any kind of hiring , be it a co-founder or hiring a developer or a sales person , even you can come in there , make a post and get sorted out very , very quickly .

If you're looking to join the community and haven't already , the link to join will be in the description and the pin comment .

Another key part of being successful as an entrepreneur and as an A I automation agency owner is of course your mindset .

So I just wanted to briefly touch here in this module to cover a bunch of things that I've learned and experienced in my journey as an entrepreneur and pass them on to you guys who are just starting this journey and things that I wish I knew sooner .

And that's going to really , really help you to become the best entrepreneur possible and find success as quickly as possible .

I'm going to be giving you a few points which will be hugely valuable on your entrepreneurial journey .

So I want you to get that notebook and get that pin and start job putting these down because you're gonna need to stick them up above your face on your wall every day you're working because some of these things need to be reminded of daily to not forget them .

And to continue to put them into practice every day .

Firstly , entrepreneurship is a marathon , not a sprint .

If you're watching this video right now , you are obviously interested in pursuing this as a career .

But what you need to do is zoom out a little bit .

I understand that this is a long term process and essentially you should be looking to do this for the rest of your life if you're really serious about it .

let me tell you right now that this is not going to make you rich overnight .

And if you are a complete beginner entrepreneur and you've never even run a business before , what you need to be trying to do with this is to learn how to become an entrepreneur , learn the skills of an entrepreneur , not focus on the money necessarily .

Initially , you are trying to do this business model and running it so that you can learn the skills that entrepreneurs have and those are the skills that allow you to generate money consistently .

There are so many cases of people who make a ton of money and then just completely fall back the baseline because they didn't actually have the skills under them to make them someone who is able to generate money consistently .

So please approach this business model as something that is going to most importantly , teach you the valuable and timeless skills of the entrepreneur of how to get clients , how to manage clients , how to deliver services , how to run a business because these are the things that you are never going to be able to be taught in a degree or by a course or something .

So , it's the actual running of the business that's going to teach you more things than any of those degrees could .

If you value the freedom to be able to travel anywhere to make money with people , you love to do things that excite you every day , then you need to be clear that this is a marathon and not a ring .

But if you put in the work , it will all be worth it .

Secondly , you need to avoid assumptions at all cost by assumptions .

I mean , when you think to yourself , oh I don't think the customer would like this or I think that this would sell or I think that this , it does not matter what you think .

You are assuming things about the market , the market will tell you what's true .

The market will give you feedback on what is actually the truth in the situation .

Therefore , it is your job as the entrepreneur to ensure that all of your assumptions are tested in the market , you get data back and you use that to make decisions , spending an entire month on making a website because you think this is what they're going to like .

This is not the way to go .

You need to directly test something as quickly as possible in the market , get data back and make your decisions off of that .

So write that down because you're going to need to remember that every day .

Am I assuming things about the market ?

Am I assuming things about what my customers wants ?

Which is an absolute death sentence for an entrepreneur ?

Thirdly perfect is the enemy of good .

This is an old saying which means that the insistence on perfection often gets in the way of the implementation of good outcomes .

This is often combined with the principle which is the 80 20 rule .

If you're familiar with it , in this instance , it means that 20% of the time spent on a task can deliver 80% of the perfection .

So where as soon as you start going past the good and trying to get to perfect , you end up spending far more time than necessarily when you've really done that 20% already and you should just push that 80% out .

Now , it sounds a bit numerical , but essentially you need to avoid being perfectionist in the early stages of your business because this is often the number one killer of would-be entrepreneurs .

So all of that simplified down basically what I'm trying to say that it's better to get something out that is of good quality than get nothing out at all .

That is of perfect quality or take five times as long .

So speed is your friend here and getting things out will always Trump waiting and waiting and waiting to push out a perfect instance of it .

Now , this ties back to my earlier point of avoiding assumptions .

It's so important to do the good work and get it out quickly and test the market .

Get a response back and then you can go , OK , I'm on the right track if you spend five times as long trying to get a perfect outcome and then you test it on the market and it completely flops .

You've just wasted so much time when you could have put out a good example , gotten feedback and then gone back to the drawing board and you could be multiple steps ahead of where your perfect self would be .

My fourth piece of advice would be to accept chaos and accept that it is a natural state for any small business .

You are going to be constantly putting out fires and when you put them out , they're gonna keep popping back up .

So just get used to it and don't get mad at it .

Don't be like , man , I I suck at this .

Why is this happening ?

This is just what a startup feels like .

This is what starting a business is like at the early stages .

Don't get mad and frustrated that problems keep popping up with your business .

This is just the nature of early stage businesses and to get mad at that and feel down about it would be like being mad at the sun for being hot , you know , it's just baked into it .

You're going to have chaos , you're going to have issues all the time .

So get used to it .

And finally my personal favorite and something that I've used over and over again in my career is that you need to go through hard to get to easy learning new stuff and throwing yourself in the deep end is going to feel hard .

It's going to feel impossible and uncomfortable and just horrible to go through at times .

But that is just the nature of learning new things .

Say , for example , after this video , you go and try and learn how to use bot press , you're going to get in there and you're going to feel stupid , you're going to feel completely incapable and out of your depth .

But that is just part of it .

You have to go through hard to get to easy if you do the work for a week or two and you roll around in that uncomfortable feeling , but you push through eventually and before you know , it really , it's going to feel easy .

You have to go through , hard to get to easy .

I've experienced this multiple times in my career when I first started learning Facebook ads .

I remember going into the business manager and feeling completely stupid and looking around like , how am I ever going to get my head around this ?

But if you just keep pushing through eventually , it's like breathing .

It's like riding a bike you know exactly how to do it .

Remember that this is one of the most important traits of an entrepreneur .

And it's what separates us as entrepreneurs from regular people .

And that's to be able to be comfortable in uncomfortable environments and literally sit there for years and years at a time , feeling uncomfortable but still go through and still continuing to improve .

And of course , the growth as a person and as an entrepreneur is always going to be where you're uncomfortable .

So get used to it with the mindset stuff out of the way .

And hopefully you've taken all those notes down and you're going to stick it up in front of your face .

Now , I can get stuck into explaining my exact system for beginners who start an A I Automation Agency in 2023 and beyond .

And this is the exact methods that I teach you , not only all of my community members , the 11,000 or more people in there right now , but also to my free incubator program , which is the original A that I'm running right now as well .

I've put this thing together piece by piece to make it as beginner friendly as possible .

And there's nothing else like this on the internet right now .

So we can jump straight into explaining myself .

The four key steps of my system are firstly to pick a niche .

Secondly , to pick a specific deliverable , thirdly to learn by doing and then fourth , you can increase prices and scale .

The first step in my system is to pick a niche .

Now , before we even pick a niche , you need to know why you're niching down because this is a mistake that I see so many beginners make .

It's going too broad and thinking that they're smart enough or capable enough to take on an entire industry or , or even the entire scope of automation on their own .

As their first business , I have covered this in depth and my best niches for A I automation video which will be available up here .

But for the sake of this video , I'm also going to go through it again and give you a quick overview of , of why you need to niche down and why it is so important by narrowing down to a specific industry or niche or business type , you have the potential to sell the exact same product for 100 times the value or even more .

The example I used in my previous video is actually from Alex , from Ozzie and his book $100 million offers where he uses the example of a time management course .

So say a time management course .

That's for everyone might be what , $19 .

But what if we niche it down to say time management for sales reps ?

OK .

Maybe we could sell it for $200 .

What if we go a step further and say that this time management course is for uh gardening and power tool sales reps , maybe we could sell it for $997 .

And if we niche it down one more time and speak directly to a specific and small group of people , we could say this is a time management course for outbound power tools and gardening sales reps in the , in the Texas area or something like that where it's so niche , we could charge maybe 2000 dollars for it .

And the key point here is that you could be selling essentially the same product as the time management course at $20 .

But for $2000 it's the same product , maybe with a few tweaks .

But it's at , at the end of the day , it's the same product .

You're just selling it to a very specific niche .

And the person who hears that this is an offer for them , they're like , wow , this is exactly what I need .

And that's an example of how you can sell the exact same product for up to 100 times more .

Another factor that compounds this benefit of you .

Niching down is not only can you sell your product for up to 100 times more , you can streamline all of your messaging towards that specific avatar .

So imagine I'm selling a time management course and I'm trying to run social media ads for it .

It's very , very broad , I'm not able to tag it down and when people see it , it's like uh it's just another time management course .

But if I narrow it down to that tiny little power tools outbound Rs Avatar I mentioned before and then the ad copy or the website copy on your landing page is all tailored towards .

Well , we do it for this , this , this person or this thing .

They're going to be much more responsive .

It's going to shoot your click through rate , your response rate up through the roof and your conversion rate at the end of the day .

So not only are you going to be able to sell the same product for up to 100 times more , you are going to be able to get far better results by narrowing down your , your messaging and all of your websites and your ad copy so that you are getting a higher response rate and better performance from your ads as well .

The final nail in the coffin , if you're still not convinced that you need to niche down and you think you can do it without it , is that the system's efficiency means of actually niching down to a specific niche and deliverable are enormous .

What I mean by this is that if you are generalized and you try to attack all niches at once .

When you get a client come in , you can build all the work for them , you can service them what you want .

You can make all these automation and then when they're gone , someone else comes in from a different niche .

You have to provide completely new services for them .

You need to figure out how to piece together some kind of service offering for them by doing this over and over and over again .

Your team is going to always be doing new stuff and teams doing new stuff is not efficient .

You're going to be having to come up with new solutions all the time and that takes much longer than taking an existing solution , copying it over and changing a few things about it .

So by narrowing down to a specific niche and a specific deliverable , as I'm going to show you next , you are able to build up a portfolio of different services and , and products that you can sell to people .

So when you can service a client within a particular and you get a new one coming in , you can take all of the stuff you've done before .

Copy it , paste it over , get your developer or your team member to make the tweaks necessary to make it work for that client and you've just saved so much time and your profit margins are going to be immeasurably higher .

And one final thing I wanted to add in here is that because this is such a new space and there's no industry leaders yet .

You have a chance .

If you niche down and say I'm a legal automation expert or something , you can become the , the go to guy because there's no one there yet .

If you start now and niche down and start getting a , a portfolio of companies and clients that are really happy with your services , you can establish yourself as a leader and be in a great position to get unlimited business .

From here on out .

The next step beyond niching down is to pick a specific deliverable within that niche .

So here on screen , you can see it that A I automation as a whole is a very broad field .

As we've gone through in this video , there's chatbots , there's content generation system , there's A I enhanced A P flows and things like this .

There's so much if you're trying to take it all at once .

As a beginner , your head is going to be spinning by narrowing down to one niche and one deliverable .

Say I make onboarding chat bots for tax law firms or something like this or I make staff training chat bots for construction companies , you niche down to the industry and then also to the specific deliverable .

This makes it far easier to communicate the benefits of the client because you can say sort of I'll automate your business , which is like , what does that even mean ?

You go to them ?

And you say I will give you this specific A I deliverable , which is going to do this to your bottom line or , or reduce these hours here and increase this here .

You can communicate benefits much easier to clients in this way because the offer is so new and people aren't used to this sort of stuff yet .

Furthermore , when you narrow it down to just one deliverable , you can afford to invest in new features to add to that deliverable .

So say you have a a onboarding chat bot for SM MA clients , you can now get a developer to come in and build some custom features into that chat bot because you're going to be copy and paste it over to other clients .

You can invest in improving it and adding new features and really separating yourself from the competition .

So this is how you get ahead .

This is how you create , I've got on the screen here in the house source or proprietary technology that really sets you apart from the competitors and allows you to provide extreme amounts of values to the client .

And as I kind of touched on there , the major benefit of narrowing down to a specific deliverable as well is again this messaging and systems efficiency , your messaging can be more direct and you can say we do this for this to this , this kind of business with these results .

We build on boarding chat bots for tax law firms .

It's very narrow .

The messaging on your ads and on your website , copy can be so specific and more so you can just copy and paste these over .

But when you're only dealing with one specific niche and then one specific deliverable within that niche , you just go from one tax firm and make an onboarding chat bot copy it over , adjust it to the systems and then you're done like it's copy and paste .

At that point , when you're doing only one deliverable , this of course has huge benefits to your bottom line .

But I will say as a business owner to your peace of mind because when you have team members running around and solving custom issues every single time , trust me , I've dealt with it in my own company .

It can be a absolute nightmare .

And knowing that these guys only have to copy and paste over and make a tweak is the peace of mind that you're really looking for when you're running a business .

Basically , what I'm trying to say is do not make it hard on yourself by trying to attack the whole automation space or the entire niche of the whole world at once , niche down to a specific industry , niche down to a specific deliverable .

And that will just take all of the other factors away .

And as a beginner , you need to simplify it as much as possible for yourself in the beginning .

The next step , once you have your niche and your deliverable is to get out there and start learning by doing whether you are freelancing initially and delivering the services yourself or you're going straight to the agency model and outsourcing to a developer or to another team member to deliver these services .

The process here is going to be the same .

You need to get some experience of doing this for real clients .

The goal here is to get hands on inside a business and start to really understand who your niche is , who your avatar is and how you can deliver these services easily and , and get a real feel for what this business model is and how it operates and , and how you can handle your team members and how you can deliver .

It's just so important to get your foot in the door and start learning by doing rather than sitting around and trying to land this massive whale of a client that's gonna bring you $3000 .

You are in the phase of learning rather than earning .

And Alex Mozzie talks about this all the time .

This is the phase of your business that is the learning phase , not the earning phase .

As you can see on screen , it is great if you can get paid to learn , if you can go into a business and get paid 500 or $600 to go in and deliver your first services or your first couple of them , that is great .

But you should really be willing to go in for free and offer these services to businesses that you can get in touch with for free and , and really get an idea of how this thing fits together and most importantly , collecting the testimonial and case studies that you're going to use for your sixth client , your seventh client and then you can start charging some real money .

So you're learning , you're collecting some testimonials and case studies that you can show to future clients .

That is the goal here overliver and give them the best treatment possible .

The last step in my beginner system is to increase your prices and start to scale the business from there .

Here is where all the hard work that you've put in in the learning by doing phase comes into play and you start to be able to actually generate money and profit with your business .

When you're pitching to new clients , you'll be able to point to your previous ones and say these are the results for businesses that I've got who are exactly the same as you .

Here's another tax law firm who I did this for and they got these results .

Here's what I can do for you and this is how much it costs .

And once you have the ball rolling and this testimonial is coming in , you can start to test higher and higher prices and you can start to outsource the server delivery if you're still doing it as a freelancer , so you can make your first hire and say , ok , I'm going to train him up on how to deliver these and how to copy and paste them over between and make the changes required at this stage , you can begin to expand your offering beyond just one deliverable .

So you're no longer going to just be the onboarding chat bot for legal tax law firms .

You can say I'm going to do this , this and this and then once I'm in there and I have the onboarding chap built out .

I can say , hey , I also do this or I can also add this feature to the bot or I can connect it to your , I can connect it to your lead system and do this .

So you can start to explore more options and increase the A OV of each of the clients by offering more services once you've actually got them in the door , and it's at this stage that you as a business owner , once you have it outsourced to someone else to deliver the services , you can really focus on bringing more sales and , and building your funnel out so that you can start to build a consistent stream of clients .

If you're still here , I want you to give yourself a pat on the back .

You've made it to the important part of niche selection .

Everything I've just taught you is absolutely crucial to know before you get started .

And this has prepped you to be able to make the right decisions within this particular module .

Thus , we start the process of selecting your niche .

Now , the first step in picking your niche is of course , coming up with a bunch of potential niches that you can choose .

Now for this , I have a little hack that we use in our AAA incubator community , which is to use a chat GP T prompt to get a bunch of different niche ideas coming back at you so that you can start to analyze them with the frameworks that I'm about to show you .

As you can see on screen here , you're probably only aware of a fraction of the potential niches possible .

And I find when you're trying to think of new niche ideas , you tend to get stuck in this thought loop of the same five or 10 niches over and over my resource hub .

In the description , you're going to be able to get access to the exact chat TPT prompt that myself and my community use to consistently generate um high quality and ideal niche ideas for your A I automation agency .

Now I've carefully structured this prompt to ensure that it's only putting out the specific kinds of niches that are really good for A I automation agencies .

Now , when I was playing around with this , I can sometimes throw some really complex ones and ones that are not suitable , but the prompt that's available on my resource hub will give you really , really good ideas that will give you a perfect set of starting niches that you can take into the next steps of this video .

So if you want to get instant access to that and all of my workshop recordings and all of the resources for this video .

You can sign up to my members area in the description below .

The next question is what makes a niche good or bad for an A I automation agency on screen .

Here you have my niche selection criteria and we have five key points here that I like to check each news against before moving forward with it .

Firstly , the niche needs to have a high purchasing power .

Secondly , it needs to be easy to target .

Thirdly , it needs to have a large market size four , it needs to have a high automation potential .

And finally , if you're familiar with the niche , that's also a bonus , we can break down those points a little bit more just to help you guys understand what each of them means .

So firstly , we have purchasing power .

Now , a good purchasing power is typically decided by other clients or customers that they work with .

Are they selling high ticket products or services or do they have extremely high margins on the products that they do sell ?

So this will typically mean that they have a lot of money to spend on services like you're trying to sell them for easy to target .

This can be determined by how easily can you find and contact business owners within the space .

A quick Google , Facebook and linkedin search can be very helpful here .

So you can Facebook search a a particular niche name , you might search something like seo agency owners or something like that on Facebook or the same on linkedin .

If you're able to find communities of these people floating around online and that's a great sign that these people are easy to target or for some industries , you can just Google search and say , find me a coach or a tutor .

And if you search that up , you're going to find a ton of market places for coaches and tutors where you can get in touch with them directly and offer them your services .

Thirdly , we have market size , which is pretty straightforward .

How many businesses are there in the XYZ area .

So how many tax law firms are there in the United States ?

You can search this just straight on Google and it's going to give you pretty quick answers back on the total market size .

Now , if you go to niche with it , you go down to a boutique arts and craft stores for elderly people in Virginia or something like that , there's not enough in that market size for you to bother making a automation offer around .

And finally , we have the automation potential criteria which I will go into more detail later .

It's a bit of a different story on screen .

We have an example niche analysis table .

Now all of the tables that you're going to see over this next course of the video is going to be available on my resource hub in the description .

So when you're watching all of this , you're going to be able to go and get a , a version of this for you to use on your own and start to put in the niches that you get from your chat G BT prompt and you can put them in here and start to do your own analysis of the niches that you have a quick glance at the niches we have here .

I've chosen Airbnb Management .

Sm MA S e-commerce restaurants , dental and legal , pretty straightforward niches .

Air BNB management companies typically have money to spend .

They are leasing out different apartments and stuff for above market rate .

Sm MA S Yes , they have clients that are coming in quite a lot of cash flow , lots of money to spend .

E-commerce stores , a lot of money to spend if they're running profitably restaurants , not so much dentists typically have high ticket clients .

So that's yes , they do have enough money to spend and legal .

Also , the clients are typically high tech as well .

So that's a breakdown of the money to spend side of things .

Now , are they easy to target Air BNB Management companies can be reached out to directly on airbnb .

So they're easy to target enough social media marketing agencies very easy to , to get in touch with or find communities for online .

They , they hang out in all sorts of places on Facebook and linkedin and things like that .

E-commerce stores .

You can find on the Facebook ads , library and get in touch with them via their email , their support email for restaurants , dental , legal , or going to have their contact information available online somewhere where the Google Maps are on their website .

Then we have market size which for Airbnb management might not be as large as these other ones , but the rest of them are all fairly large niches and we haven't gone to niche on say Italian restaurant , which would maybe be a bit of a smaller market size or tax law firms , which might be a bit of a smaller one .

I've kept them all pretty broad so the market size is all pretty large in the familiar tab .

I'm familiar with the top three , but not with the bottom three .

You would do the same for you .

If you were familiar with restaurants , you would say yes there as well .

As I said , all of these tables are gonna be available on my resource hub so you can get them all there .

After this video , the final piece of the puzzle for choosing your niche is breaking down what the automation potential criteria mean to understand this automation potential criteria need to understand what I call the three tiers of A I automation agency services which start off at no code A I chatbot .

Secondly to low code automation and thirdly to custom automation , this concept is one of the key things that I've been piecing together in the run up to this video in terms of how you as an agency owner can understand the different levels of services and where the entry point is for beginners like you .

The first thing that you need to understand is that the only option for you guys as beginners who are looking to start your own A I automation agency for the first time is tier one .

Now , why is tier one only option ?

Why are building A I chatbot is your only option as a beginner ?

Firstly , creating A I chatbots on platforms like bot is very , very easy and beginner friendly for someone like yourself .

If you are completely new to building these kind of chat bots , you can learn how to use bot and start to deliver chatbots to your own clients yourself , which means that you don't have to take on extra risk of hiring a developer or hiring someone to deliver these .

You can completely remove the risk of losing money by delivering themselves and having essentially 100% margins on these on these clients .

Secondly , once you've created a chat bot and service , a particular client , you can then just duplicate it across to your other client within bot press , create a duplicate of the chat bot and then make the changes necessary and then sell it to another client in the early stages of your business , being able to copy and paste these solutions across and sell them for the same price is going to be hugely hugely important for you .

And since the learning curve to use something like bot pressure is so low .

Once you're up and running , you can very easily outsource this to someone else , you can just say , hey , we've got a new client .

This is how you duplicate it .

These are the variables you need to change .

Great .

And now you can get rid of that and you can start focusing on growing the business .

And I'd say the most important reason why people should focus on selling these tier one services as a beginner is because these chat bots can actually be templated and given away and , and sold and passed around so that you as a beginner , you might not even need to create your own first chat bot to start selling .

You could find someone in the community or you could get one of mine off my resource hub and clone it .

Download it , import it into your bot press , make a couple of changes and then sell that thing for 1000 or $2000 depending on how good your sales skills are .

So you are all clear that tier one A I chatbot are the deliverable that you need to be focusing on as a beginner .

Now , we can start breaking down what are some options within this A I chat bots ?

Tier one and how can you start to sell them as well ?

So on screen , you see the automation potential analysis .

This is breaking down uh the tier one deliverables of A I chat bots into five key kinds of chatbots that I recommend .

You guys look at starting and applying to your own niche .

So firstly , we have prospecting chatbots onboarding chat bots support chat bots , training chatbots and internal use chat bots on screen .

Here , you can see the criteria by which we the automation potential of a niche .

Uh We do this through having five different types of chatbots and figuring out if a particular niche can benefit from them so we can have a prospecting chatbot , which is when you might go on a website where they're going to collect some lead information .

We've gone over this earlier in the video .

An onboarding chatbot is where you're on boarding the clients .

Obviously support chatbot is where you're providing customer support to clients .

A training chatbot is an internal use chatbot where you can load in documents .

We've been over this as well , but the final one I wanted to touch on here is an internal use chatbot for document queries .

So say you have a , a legal business or a legal firm , they might have a lot of documents that they might want to ask questions on .

So that could be a custom model chatbot that you could create for the internal team of a legal business .

Or maybe you want to put a bunch of sales data into a chat bot and ask questions about the sales data or things like that .

That is an internal use chat bot where you can ask questions and get answers back , which could be a valuable deliverable for one of these niches .

Please do not worry if you're struggling to get all of this down .

I know it can be complex initially , but I actually have a full automation potential analysis framework where I explain each of these different chat bots and what they look like in different industries , the exact steps on how to implement them and then you can also steal my templates if you want any of that , which is going to help you really understand this key part of the model .

It's going to be available in my resource hub link in the description on screen here .

You have the automation potential analysis example .

Again , this table is going to be available in my resource hub .

We have the exact same niches as we had before , but this time we've expanded up that grade out column to this entire screen here .

And we've put each of the different chatbot types that I mentioned before on the column .

So we have the prospecting on boarding support training and internal .

What we need to do is analyze each of our niches on the need for each of these different chatbots .

So we can start with Air BNB Management .

Do they have any sort of prospecting requirements ?

Are they going to be reaching out to clients and getting information back and forth .

Not really .

Are they going to be onboarding clients ?

Sure .

There's a bit of onboarding required for Air BNB Management companies .

Is there support ?

Yes , there is a ton of support required as an Air BNB Management company and they can benefit a lot from it .

So you need to go through all of these different steps and say , SM Ma .

So they prospect yes they do .

They onboard , yes , they do .

Do they have any kind of customer support that they can benefit from ?

Yes , they do .

And the , the output is what you see here on screen .

And a good example to show how these vary between industries is e-commerce .

We have e-commerce that doesn't really need a prospecting chatbot to capture lead information and things like this .

They definitely don't need an onboarding chatbot .

So the only options you really have is support training and internal .

So I'll let you take a quick look at that and just see how I've labeled these .

Yes and no , I won't go into it in too much detail , but it's pretty straight forward .

Once we on from that , we have a scoring system .

So low is 0 to 2 points , medium is 2 to 4 and high is five points .

So going back to that , we see e-commerce has maybe three out of five .

It may be management , four out of five , they fall into the different labels and categories here And then after all of that work , we have our completed niche analysis table .

Now , with this automation need column filled in .

So based on the points that they scored and the automation potential analysis , we take it over , we score them and then we fill it out .

So this is the same table from earlier , but we filled in that grade out column .

Now you can look across and get a proper analysis of each of the niches that you've got and start to decide which ones are best for you and which ones you should move forward with here .

We can see that the restaurant's niche might not be what we're looking for since it doesn't have money to spend has a low automation need .

And I'm personally not familiar with it , but maybe something like social media marketing agencies could be good .

We have lots of money to spend .

Easy to target a large market size .

A high automation need .

They checked all five of those boxes from the previous screen and I'm also familiar with it .

So what you need to be doing is get 30 ideas generated with that chat GP T prompt .

And then you're going to want to uh lay them out all in a spreadsheet or in a , in a document somewhere and start to go through this process of them of , do they have money to spend ?

Are they easy to target ?

Ok .

Now I'm going to bust that out into the automation potential and analyze each of these as what chatbots could they benefit from which of these tier one ?

The balls of these five different types of chatbots could they benefit from what I want you to do is start with about 30 of them and then narrow them down to say the next five .

And then we're going to take those on to the next step .

The next step is my favorite of all , which is to create the offer .

And this is going to be an absolutely crucial step .

Now that you've done all the hard work of getting five exciting niches that tick a lot of the boxes for you create an offer .

And this is going to determine whether you flop off the start line or you have an immediate success .

So pay attention here , be taking notes because it's a very , very important section .

The next task for us after we have these five niches we've narrowed down to is to identify the biggest opportunity for each .

So how do you determine which is the most valuable service for a business ?

This has to be done on a case by case basis .

And this is done by calculating what is the actual Roy of this particular deliverable .

And this particular niche , you can attempt to quantify the Roy for clients by speaking in terms they understand such as hours saved or full time equivalents replaced .

And what we need to do is determine a potential ro I for each of these different kind of chat bots for each niche .

And this is going to vary by industry as you'll see .

The best way to illustrate .

This is with a couple of examples .

So for this particular client , they had a support team on for 24 hours a day , that was three people on doing eight hour shifts each that was going on for five days per week .

And that's four weeks per month as well , which ended up being 480 hours per month .

And our chat bot was able to come in and reduce support tickets by I think it was 78% at the end of the day .

Following the implementation of our chat bot , they were able to reduce the hours per month by the real support team , the humans down to around 105 hours .

I wanted to show this example because it gives you a very , very clear look at how a specific niche and a specific type of chatbot can combine together to make a very , very high impact .

So a customer support chatbot , in the case of an e-commerce store can provide a ton of value .

Whereas in different niches in different industries , customer support chatbot might not provide anywhere near as much value as that .

And the second example I want to use to help illustrate how you can quantify the Roy for a client is using an onboarding chatbot example , and this example , the figure that we're going to be targeting to really show the RO I of this particular chatbot is the head of operations , hours spent on , on boarding new clients per month .

So typically in service based businesses like my own company , morning side A I , we have our clients who would come in the door , they sign with us and then they need to be on boarded into our processes , into our slack .

They need to sign contracts , all that sort of stuff .

Now , typically my head of operations handles that .

And so for this particular example , we'd be looking to decrease the number of hours that he's spending on that .

And typically a head of operations or , or a chief operating officer is going to cost quite a lot of money per hour .

So any hours we can reduce here are going to provide a big impact for the business .

For example , the head of operations could spend two hours on boarding each client and they could on board two clients per week .

And maybe we call that new clients a month and that comes out to 18 hours by the head of operations on boarding new clients each week .

If your client's head of operations is on say $70 an hour , you can do the math and figure out what the maximum potential savings you can provide to them are , which in this case on screen would be $1260 per month .

So that already is a potentially huge benefit to the business and cost savings .

But that doesn't even factor in additional benefits to an on boarding chat .

But like an increased close rate people following through and actually signing contracts and and paying invoices increase in the sales velocity by reducing the total time for on boarding .

Say it was two weeks .

Now , it's three days , you can see by the sales velocity form on screen here , you're potentially altering , not only the win rate but also the length of the sales cycle .

So it's gonna really speed up a business if you do it right .

And there's many benefits that you can really sell to the business on to determine which kinds of chat bots can benefit which of your five final niches we need yet another table .

And again , this is going to be available in the resource hub in the description , but we have laid it all out here .

You can see that I've actually grayed out some of the areas that we know they don't apply .

So obviously , e-commerce businesses don't need prospecting or onboarding chat bots .

So I've laid them all out and now we can actually analyze which ones can benefit from which the most .

So Air BNB Management onboarding probably not that high impact support potentially a very , very high impact and high Roy deliverable for them .

Training may be low .

They don't have that many staff , the turnover isn't very high and the internal use , there's not many documents that they want to be chatting from and the value that you could extract from that isn't very high .

Now , if we go to SM MA S , the value of prospecting and helping them uh track new clients better and capture information probably about a medium onboarding , potentially a very , very high ro I because there's so much onboarding that goes on in SM MA S , it's customer support potentially very high .

If there's a lot of communication done by the , the head of operations or developers , if you can streamline that you can save hours , that's potentially a huge benefit for the business .

I'm not gonna go through all of these .

What it does take is a little bit of common sense here and being able to say , hey , it doesn't really have that much of an onboarding process .

Probably not the highest ro I you need to maybe do a little bit of mental maths as well and say , hey , how much volume are they really doing on the support side ?

Not much ?

OK .

OK .

Let's try and look for something else once you've filled all of this out and I know it's another table , but you're actually at the point now where you've identified not only a good niche but also a high value deliverable to sell within that niche .

So you're right there , another little hack that I want to drop in here that we use within my AAA incubator community is to actually use templates to create these chatbots .

And I know I've touched on this earlier in the video , but that's actually a key point to be looking for templates because as you're selecting your niches and you're selecting the deliverable , there may actually already be a template for that particular niche and deliverable , say a onboarding chatbot for social media marketing agencies .

If you can find that within my community or find it on my resource hub , then that could actually be a very , very good place to start now that you have maybe 10 different specific niches and deliverables that you can choose from .

Maybe you can start to look , see if you can find a template for one and then you've narrowed it down even more to maybe three out of 10 .

And they've , they've got a really good place to start .

You can download that , you can buy it off someone and then you can get started using that exact template .

The absolute best place to look for any templates is going to be in my community or in my resource hub because I have a there as well .

So you can sign up to both of those in the description .

And with that , I must say a huge congratulations to you .

If you've made it this far , you now have that filled out table that I showed you just before any of those niches where they have a high value in any of those .

You can actually pick one of those now and start to craft your offer .

So some examples on screen could be onboarding chatbots for SM MA S customer support , chatbots for e-commerce stores , staff training chatbots for restaurants , prospecting chat bots for tax law firms .

Now , here you've seen a down beyond just a broad niche of law firms .

I've gone to tax law firms .

So if you want to get a little bit more specific on the niche , if you've got a really broad niche , you could actually narrow it down a little bit more .

But what I want you to do now is pick one of those as you can see these ones on screen here , I've identified the high impact part of the business to attack with the Chatbot , which is onboarding for SM MA customer support for e-commerce stores .

You need to identify the high impact one as we've done with that table and then write down your niche and write down your deliverable in the format like this .

So deliverable for niche and with your deliverable and chatbot decided we are ready to get into the fun stuff of adding the secret sauce .

Now , you know , I'm a huge fan of Alex Mozzie and a lot of the stuff I talk about my videos comes from him and this , I'm , I'm going to give him full credit for all of the stuff I'm talking about here .

This is 100% out of his book .

But I thought I'd slap him on screen here and give him credit where credit is due .

But we have pricing scarcity , urgency bonuses and guarantees .

These are the secret source , the icing on the cake .

That's really going to take what you're offering , say onboarding chatbots for tax law firms and really it up and make it a whole lot more appealing and add the stuff that you need to make .

This thing hit right off the bat when you first launch it into the market , Alex and a always preaches that you should charge as much as possible for the customer uh for your own benefit , but also for theirs because you get more , more buy in from them and they're going to be more attentive to you and more invested in the process .

But I'm going to sort of go a little bit off script from what he says in his book strictly because I think for you guys right now charging thousands and thousands of dollars for something that you've never delivered before probably isn't the best idea .

So my philosophy when it comes to pricing initially is to instead of focusing on how much you can make , initially focus on how much you can learn .

So if you can flip it in your head to where your payment is going to be the learning , you get back from the experience , what you can see on screen here .

I say when starting out your job is to learn , getting paid to learn is the goal that would be great if you can get paid 500 or $1000 to do your first couple of clients and learn and get paid at the same time , which is what we did with our company .

But it's not possible for all people starting out .

So go at it with a mindset of , hey , I'd love to make money doing this .

But if I can't get it , then I'm just going to take whatever I can get so that I can get some experience , get some testimonials , et cetera by no means , am I saying that you should go and offer your services for free initially ?

But you should go in with AAA strong offer that we're crafting right here .

But you should be prepared if you've found a client who could be a good learning opportunity for you to down sell them , say , hey , I can do it for XYZ amount or just anything you can do to get in the door and get that first client under your belt .

But when it comes to setting that initial price , what you're leading in with your offer , you need to calculate this or a good way to calculate .

This is to estimate the return on investment or RO I for the client and base your pricing around that RO I and the amount you're saving them essentially initially .

If you were working with an e-commerce client and making a customer support chat bot say if you were estimating the savings to be around $1500 per month for them , based on the number of hours , their customer support wouldn't have to do .

You could charge them $1000 .

And this comes back to the idea that Hawai talks about a lot and other other direct markets as well , which is you're trying to sell them $100 for $20 .

So we're selling them $1500 a month of savings for $1000 fixed .

So you're selling them $100 for $20 .

It's an irresistible offer .

It's something that they , it doesn't even make sense for them to turn down .

So especially in this example where it's going to be a monthly cost .

So you're saving them a $1500 recurring monthly fee and then you're going to charge them a single $1000 set up fee .

You're giving them a great deal of selling $100.20 dollars .

So when it comes to pricing your offer , a good guideline is going to be that ro I that you provide to the client and doing a bit of napkin mathematics to figure out , hey , what are the potential savings that I can provide to them ?

And I'm going to fall beneath that and , and that's an irresistible offer for them in some industries and deliverables .

You may need to actually get in touch with some of these business owners and get a bit of feedback and say , how much time are you spending on this ?

Ok .

Ok .

That's great .

And you take a couple of data points down and you use that base your future prices on now .

Another aspect of pricing is of course , your pricing structure .

What are the terms around the payment and how are you actually going to be collecting that money ?

So there's a few options here .

We have 100% upfront , which is quite confident that not a lot of clients , especially if you're taking on your first ones will be comfortable with 100% upfront .

And then there's compromises like 50% upfront and 50% on completion .

You have things like a fixed set up fee .

So say I'll set up the chatbot for $1000 and then I have a , a monthly retainer of say $300 for maintenance and improvement or you could do something like a free set up and they only pay if they're happy with it , which is what we're going to touch on later in terms of guarantees and things like that .

So there's lots of different options .

You can even build them by usage .

So say if you have it on your bot press or your stack A I account , you can see how much usage is going through on that particular application and then you can build them based on that and mark it up and , and that kind of thing , that's the basics of pricing out of the way .

And now we can jump into scarcity , which is a hugely important aspect of your offer .

And if you're not putting some elements of scarcity in it , you're basically asking to have a hard time going out and trying to sell those things .

So you have to get some kind of element of this inside , whether it's artificial or genuine .

Uh Trust me , it's a lot easier if it's genuine scarcity than , than artificial .

But some of you might need to get a little bit creative on that side of things .

And , and really factor in some , some scarcity into this on screen are some examples of tried and tested scarcity methods such as we're only going to accept X amount of clients full stop .

So we only work with 10 at a time .

You can only get in if one of them drops off .

So we're fixed and we only do 10 people at once .

We can do a cohort based system like the second point here , which is we only accept two clients per week or we only accept five new clients per month .

So there's a , a waiting list and that's sort of a staggered release and they've got to be on that five or be on that two per week or per month to get it .

Another method that is great .

That can kind of be an umbrella term over all of these , which is just having a waiting list or saying that you're sold out and people can get on the waiting list and then you can notify them when the spots open up .

So having a waiting list or appearing to be sold out is another key thing .

And ideally you are sold out so that you have some genuine demand built up and genuine scarcity and you find the one that I've put on here , I thought I'd throw on to show you that can also come in sort of different forms .

In the above examples .

We are saying we only accept this or there's a strict limit on this , this this and how many clients are coming in .

But this last point here of saying , I specialize in doing X for Y businesses means that you are scarce .

And the fact that you are a expert , you have narrowed down who you work for and who you can provide services to making you an expert or making you a scarce resource .

You're the only one of five in the world who can provide these services for someone .

So that in itself is another form of scarcity .

I mean , Alex Mozzie does touch on this in his books as well .

And this is another reason why I say it is so important for beginners to niche down to at least an industry , but ideally a deliverable as well so that you can appear to be an expert and be a scarce resource onboarding chatbot specialist for the tax law firms that is so scarce .

There's not many people like that on the earth .

So when you make an offer to them , it feels like you are in higher demand than some generalist .

And then we have the close cousin to scarcity which is urgency .

This of course is more related to time and trying to get people to buy Now rather than later , this is an issue you're going to run into all the time with clients delaying saying I need to talk to other people this this and this .

If you can add some kind of uh time urgency factor and make them buy .

Now rather than later , you're gonna have a much higher success rate in turning leads into clients .

There's a few ways you can do this first .

You can have some sort of discount or special offer that's only available for today or or this week .

For example , you can say that we have our spring sale ending at the end of the week .

If you want to get on that , that price is only available until the end of the week .

If you buy after you're going to have to pay the full price .

Another great way that Zi mentions in his books is to let your customers know that the prices are going up .

Now .

This can be artificial or it can be genuine .

This can work very very well .

But as Zi says in his book , every time you increase prices , you need to let your customers know .

So you need to blast out communication , be it email or S MS to not only the leads that you didn't close , that have gone cold , but also to your past clients that you're trying to reengage with new services and product offerings .

Seasonal promotions can be a great way to dress up a regular promotion and get give it a little bit more credibility .

If you compare a generic and sort of arbitrary uh discount or offer , say 20% off for the next two weeks ending on Monday , that's very arbitrary and it doesn't have much credibility .

But if you compare that to say an Easter sale and say we're running our Easter sale until the end of Easter , this is going to be 30% off and you can have a much more credible deadline .

And so people know when it's coming up and you can rinse and repeat this and say a spring sale or a , a Halloween sale and things like this and it adds more credibility to your discount .

That's a clear deadline .

And so it pushes more urgency on to the client and you find a way that I'll cover it in this video is to have some sort of sign up now to get into the XYZ cohort .

So say you have a new batch starting on Monday and it's a Thursday , you can say if you sign up now , I can get you into the , the Monday cohort when we start the next group .

If you don't sign up , now , I'm gonna have to give that spot to someone else and you'll have to wait another week or two or month .

However long your cohort sort of rolling system is they will have to wait until that .

So if they want to get it now , they have to pay now and then we have bonuses , which can be a great way to couple with your urgency and offer them these special bonuses if they purchase now , but they work in tandem .

A lot of the time .

For example , you can increase the value of your offer by throwing things in specifically if you're offering chatbots for say a free month of maintenance and improvement .

If you buy today or you buy this week or I'll do a free one hour workshop with me to access other areas in A I other areas that I can help your business .

So say I'm gonna throw in a free hour long workshop , which is an A I audit and that's a bit of extra value .

And business owners right now are really , really interested in getting an A I audit done and having a bit of peace of mind .

So you're throwing in this hour long workshop that can give them complete peace of mind of where they sit in terms of all this A I stuff and how they're opposed to , to benefit or how they're supposed to lose from it .

And as I say here , expanding the service offering over time will make the bonuses easier to do .

So , at the moment when you start out , if you're listening to what I'm telling you to do , you will only have one niche and you have one deliverable .

So it's a little bit harder to Upsell and throw in different servicess apart from these maintenance improvements and hour long workshops and things like that .

But as soon as you've got some experience in working with these clients , and you've started to identify different up sells that you can add .

And you've got your team to go and figure out how we can do this .

Say I want to add this feature to our chatbot or I want to add this zap P connection to the chat bot .

So once you have those kind of up sells , you can start to add those in and say , hey , look , I'll throw in a free zap P integration that's going to generate a personalized outreach method for you based on your prospecting chatbot over time , you're going to have more these to potentially Upsell and throw in his bonuses .

And the final point here , as I mentioned before , you can use these as an urgency lever .

You're trying to put it on top of the urgency layer that you've just put in , which is you get a free month if you sign up today or I'll throw in this free one hour workshop if you sign up today .

So combine your bonuses with your urgency if need be so that you can really uh combine the effects of both .

And the final step that I'm going to cover in this video is guarantees , which is going to be hugely important for you guys starting out uh being a completely new business and a new service provider is hard to get the credibility .

You don't have the backup and , and results to really show yourself and show your , show your expertise .

So having a guarantee that protects the buyer , not only protects them , but kind of goes above and beyond is going to make selling a ton easier for you guys .

So there's obviously a number of different ways you can provide a guarantee , money back guarantee , refund , trial period .

All these sort of things , these are quite sort of standard and regular and a lot of the ways that you're probably thinking of right now that you could run guarantees are not really strong enough .

But on screen here , we have a couple of examples of guarantees from Alex and Modi's book .

We have firstly , the results based guarantee , which is you will achieve X results in why time or we're going to compensate why .

And then you have a value added guarantee , which is if you're unsatisfied , we're not only going to refund you but we're going to give you more than that .

So it's compensating the business owner for their time wasted .

Yeah , you might give them their money back .

But business owners , time is valuable and expensive .

So you want to ensure that they are going to get something out of it .

If you don't do what you say you can do .

And finally another really good one for you guys who are looking to learn rather than e which is a performance oriented guarantee .

And you say , hey , you're only going to have to pay for a product if you're happy with it .

So I'll make you a chat bot , I'll install it in your business .

And with this , you're obviously relying quite heavily on social norms and social cues and that if someone is really happy with the service , it's sort of an expectation by society that you should give the money , you're sort of throwing out the bait .

And you're saying , look , here's my product , here's , if you like it , please , you can pay me whenever , but only if you like it .

So if they like it , chances are 90 95% of clients are going to say yes , I like it and pay you the money because they're running a business .

They have to have some sort of integrity a lot of the time .

But you might get 5% 10% of people who are uh scumbags and they're going to try and run away with your money and your product .

So just be aware of that , but it is worth it .

That kind of guarantee will attract a lot of the , the right and wrong people .

But you'll definitely get enough within that to start making money .

We've added all of the aspects of secret source to make your offer stand out .

So now it's a case of putting it all together , bringing in all of these aspects of scarcity , urgency guarantees , et cetera and adding them on top of your offer and putting it together .

So here we have the first example of a customer service chatbot for e-commerce stores .

And this is what it might look like if you were planning out your own offer using these elements we've just covered .

Firstly , we have the niche of e-commerce stores .

We have the deliverable of a customer support chatbot .

Then we have the benefits or key objectives .

What is the value being provided to the business here primary , which is to reduce the customer support rep hours , which is a clear Roy for the business .

And it's also good to throw in some secondary benefits such as increasing the customer satisfaction and reviews and particularly for e-commerce .

If this is going to go for trust pilot , if the customers aren't being responded to in a timely manner and getting the responses they need , then your scores on not only your own website but also on trust pilot and things like that could really be hurt and tank the the conversion rate a lot of the time .

And then we have the pricing structure which I put here as a 9 97 set up fee plus $300 per month retainer for maintenance and improvement .

I'm going to touch on how maintenance and improvement packages can work and how you can structure your retainer offer a little bit later in the video .

But for now , just know that this one has a +997 set up fee with a $300 per month maintenance and improvement package .

You know , element of scarcity on this one is that we're only going to be taking in three clients for the month of July .

So we've got one spot filled already .

Let me know when you're ready to , to sign up and you can get one of those last two remaining .

And then the real trick here is the urgency and bonuses combination here of if you purchase today , I'll give you your first month of maintenance and improvement free .

So that's a $300 value add to them or , or savings to them if they're able to purchase today and finally to wrap it all up , you can put a big juicy guarantee on there of look , you don't even pay the 997 unless you're happy with what I set up .

So with all of these aspects , put together the urgency , the scarcity , the pricing structure clearly communicating the benefits and a guarantee that basically makes it no risk for them .

This is an example of a really good and really strong offer that you could start to run .

And I'm going to give you another example here of a staff training chatbot for logistics companies .

Obviously the niches and logistics companies , we have the deliverable of a staff training chatbot .

Then the benefit or objective of the chat bot the Roy we're seeking to provide is firstly , the primary would be to reduce hours required to onboard new hires .

If you think about it a little bit , you might be able to figure out why I've paired logistics companies with staff training chat bots .

Again , this is going back to our method previously of trying to identify , ok , what does logistics companies , what could they potentially need in terms of the five types of chatbots we have ?

Ok .

Now which one of those is actually going to provide the most value .

And in this case for logistic companies , they've had very high staff turnover .

So training new staff , training new people who are working on the floor of the company are going to be very , very helpful and very beneficial .

So there's a lot of time spent training new hires .

And the churn of new hires in these industries is very high and I have a secondary benefit on here of actually increasing the quality and accuracy of work by all employees when you have potentially hundreds of new hires each year by having some sort of chatbot that these new hires can talk to , is going to allow them a way to get information when they need it and do the job correctly , ensuring less issues and less mistakes by these new hires and overall increase the quality and accuracy of the work done by all of these employees .

Then when it comes to pricing here , I've put it at 14 97 for the setup fee plus a $500 per month retainer for maintenance and improvement .

So I'd expect a lot of these companies to have updates to their knowledge base to their training documents .

So having that sort of retainer added in there is going to allow them to continually make changes to it and improvements over time for scarcity .

I've used their wait list .

So I've said , look , we're sold out right now , but I can put you on the waitlist and notify you when a spot is open .

So I might email them and say , hey , look , you have 24 hours to get back to me .

If you want to secure the spot .

If not , it's going to the next person or something like that .

And then the real magic within this offer is this urgency and bonuses combination of if you purchase today , I will waive the setup fee .

So you can see I've pumped the set up fee up to a $1500 price point and when you combine it with the urgency and bonuses , it's a lot more attractive .

So , wow , I get to waive this $1500 setup fee , but the retainer is higher .

So you can play around with price anchoring and stuff here .

But this is AAA pretty good way to if you increase that set up fee and increase the , the retainer as well .

And then finally , I've added a guarantee that's similar to the last one .

But in this case , you're actually getting the retainer free if the team isn't happy with the chat bot and it's not providing what they need to get from it .

I've thrown in the slide here to give you an example of what it might look like when you convert all of that information and all those sort of bullet points into some copy .

Now , this isn't great .

This is done in a , in a couple of minutes , but you get the idea , which is I build customer support chat bots for e-commerce stores that eliminate up to 80% of repetitive customer support queries .

My clients typically save XYZ amount per month after my system is installed .

The setup fee for my system is 800 with a $300 monthly retainer and improvement fee .

I'm accepting only four clients in the month of July .

If you sign up today , I'll waive my setup fee .

So taking it from the , the strictly laying out how the offer is , is constructed through how are you going to actually write this and , and communicate it to the client ?

So this is a good starting point .

You might need to do a little bit more uh adjustments on it to make it really hit with all of that out of the way .

You should now be able to get a similar layout to what I've just shown you in those examples of what's my niche .

What's my deliverable ?

What's my pricing structure , etcetera , write that down in your notebook and try to do it a couple of different ways .

Maybe even go back a few steps and grab some different ones and experiment on and say , OK , maybe I want to do a prospecting chat for social media marketing agencies and try to do some experimentation on offers for that until you really find one that you're happy with and you think it's going to provide a lot of value now that you have those and you've picked your favorite .

We can get stuck into lead generation .

How are you going to find clients that you could potentially sell to ?

Thankfully lead generation is actually a lot easier than you think .

And it's a question that I get asked all the time in my community .

But as a beginner , there's a few different methods you can go over and we're going to cover them in this video .

Firstly , linkedin search is a great way to find potential leads the linkedin method .

I'm going to teach here is great for getting started .

Firstly , if you have the Sales Navigator , which is the linkedin's way of searching up companies , it's a more of an advanced research tool .

If you can get sales Navigator , it is quite expensive .

I think there's a free trial use that if possible .

If you have the resources , it's going to be better .

But in this video , I'm going to cover the free method that doesn't require the sales navigator .

If you do have the sales navigator , the same principles apply .

But it's going to be a little bit easier to find what you're looking for .

So the method for you guys just looking to get started would be to head to linkedin , search up your niche .

As you can see on this , this image here , I've searched up tax lawyer and I've actually narrowed it down .

So you want to start to filter by location by industry title or company size as well .

So company size is available only in the sales Navigator .

I believe that's not something you'll be able to do on the free one .

But firstly , maybe you want to narrow down by United States as you see , I've done here and I've narrowed down here by legal services as the industry and on screen , you can see there's a couple of results that came up already .

You can also narrow down by title and you can say CEO or founder .

And so you can try to find the actual decision makers and the real point of contact for these businesses , you can pull up the results that look good into a new tab .

And then for each of them , you can check the contact info section .

So on linkedin , basically everyone has their contact info section .

So you can click on that .

And ideally they have the email or phone number or some kind of contact point that's direct to them .

But if they don't , you can use something like get prospect or any of the other tools that allow you to basically look up emails and look up contact information based off the company person .

For example , the company name or leave you phone might be John Smith legal dot com .

Tools like get prospect are going to be able to look up and see if there's a if there's a John at John Smith legal dot com and then you can use that email in your lead .

So once you get that information off , get prospect or you just get it straight out of the contact info section , you can create a Google Sheet and you can start to add these in as leads .

So you can say the name , contact info business , any kind of like website information , as much info as you can have on them and add that to a row in your sheet method number two , which is tried and tested as well is to use Facebook groups .

Firstly , you can just search your niche .

So in this case , I've searched up tax law firms or just illegal firms .

And of course , you need to apply to join these .

So I would join a bunch of these here .

We have lawyers groups , we have tax professionals helping each other .

I'd try to join them .

You might have to lie a little bit to get in and once you're inside , you need to start looking for the members section .

Sometimes you won't actually be able to view all of the members .

So instead you're just going to have to look at the active participants who's commenting , who's liking , who's posting the process from there is to open up their profile in a new tab .

And then you can have a quick look at the info depending on the privacy settings , you might be to see uh Sarah Smith works at Sarah Smith legal dot com , CEO and founder .

If she doesn't have contact info on Facebook or anywhere within the group , you can go and search uh linkedin and try to find her on linkedin and use the same process as before .

So Facebook , you're going to collect a bunch of people who are potentially meet the criteria of being decision makers or owners of small legal firms .

And I'm using the legal example just for some sort of consistency here .

I hope you understand that you can replace this with whatever niche that you're working in and then then go over to linkedin , get their information off their profile or , and get prospect or another tool and then add it to a sheet in the exact same way .

So your goal here is when you're collecting these leads is to just get a big sheet full of all of them that you can start to outreach to or email and S MS and whatever you're going to do with them next .

And the last method that I'm going to cover in this video is a local business search , which is probably going to be the best option for a lot of you .

People are watching this right now .

Super simple .

All you need to do is go to Google Maps , search for your niche and collect the information and add it to a sheet .

It's not rocket science at all .

You guys should be able to get hundreds and hundreds of leads within your own uh industry .

So for example , on here , I've just searched up tax lawyer and it's given me a whole bunch of tax law places within Dusseldorf , which is where I'm at at the moment and there seems to be a ton in one city .

So you can just do this over and over and over again with this .

You're able to search by city or by country for say , dental practices and start to pick all of these leads .

They're going to have their contact information on there because it's a Google business posting .

So you can grab their contact number , which is great for cold calling , which we're going to cover later .

Or you can go on to their website and figure out what their support email is or figure out who the business owner is and get in touch with them and do the same linkedin thing .

Bunch of different things you can do once you've found a business on here , but again , you need to be getting all of that info over into a lead sheet .

Once you have a big old list of leads , then the next step is to reach out to them , contact them and that is called outreach .

I thought I'd cover some basic principles for outreach here for you guys who are completely new to this .

So first of all , and the most important thing you need to keep in mind is that you need to be selling the meeting and not the service .

So you shouldn't be trying to go for the throat and say I have this thing , you need to buy it .

This is why , why , why ?

But you need to come in with and say , hey , I have this thing you may be interested in it .

Do you want to maybe hop on a call and have a chat ?

And I could tell you how you could apply it to your business and how it can benefit you .

You're selling a low risk uh commitment of hopping on a call and they can ideally take the information that you give them on the call and go somewhere else with it .

So it's not specific to you .

Another key thing that's going to really increase the response rate of your outreach is to hook them in by providing value first .

And this is actually uh a sort of psychological trick because it's uh engages the reciprocity principle and , and social norm of , of when someone gives you something , you want to give them something back .

And if they don't do that , then they feel like a bad person .

So you can play on that on reciprocity factor .

And by giving some value and saying , hey , I've just done a full A I audit of your website .

Here's how I think you could do this and this .

If you want to hop on a call with me , here's how you can book in a call .

I don't know what niche you're working in .

I don't know what chat , what you're doing .

So you're gonna need to think about what kind of value can I throw into an email or a cold call or something like that to provide value and then expect something in return later down the line .

Also , keep your outreach short and sweet .

A business owner is not going to spend 10 minutes reading your outreach .

They don't care if you can't get to the point within a few sentences or a few words .

Ideally , they're not going to read it and you're not going to get any responses .

So short , sweet break it up into line by line .

So it's not a big wall of text and you should be going in the right direction .

And this goes back to making this outreach method and potential encounter with a client as low risk or low commitment as possible .

So firstly , you don't want any risk on their hands .

They should just be able to hop on there , not spend anything , not have to do anything other than give their time .

But you want to make that time commitment as low as possible .

So , hey , do you have 60 seconds for me to just explain what , what would I do for businesses like you and how I've helped them previously , or you can say in your email outreach , hey , look , we can hop on a 5 , 10 minute call .

I can run through this all quickly .

I've got everything prepared for you .

Let me know if you want to book in and we can get this done .

The first method of outreach that I'm going to be covering is cold calling .

And I know that probably sounds terrifying to you , but there's a number of reasons why you have to do this in your business .

At least at the start cold calling is fantastic for you as a new business owner because this is a very , very quick and efficient way to get instant feedback from your target market .

And this goes back back to what I was saying in the mindset section of , don't make assumptions .

You need to test this offer .

You need to get feedback from real people , real participants in the market uh in order to verify what you're doing .

So you can start to allocate more resources .

So you don't want to put all of your resources in one bucket or , or go all in on one offer and build a whole click funnels landing page or build a massive website , build a team out , build a get office space .

You don't want to go all in until you've at least had some kind of feedback from the market that people are interested in this so cold calling is a great way to do this .

You can you call up 10 businesses in in 10 minutes and , and get instant feedback on what you're offering them .

And more importantly , understanding the kind of common questions and objections you're going to get when you're trying to sell a chatbot to a specific niche , it is so crucial that you learn those objections and learn what people are going to push back on , then you're going to be able to piece together what information these people need in order to make a decision that's going to result in a purchase .

So you absolutely have to do this if you want to run this business in a way that's uh data backed and actually getting real data from the market before you make decisions , you need to be doing at least some form of cold calling at the start to really fast track your success .

I would say if you're just going to stick to emails and things like that , you're not going to get that real time feedback from the market .

I know a lot of you guys are gonna say , oh but I'm shy , I have social anxiety .

I don't care and the , and the market doesn't care .

And if you wanna make any money , you need to get over that and it's just calling up a person , how bad could it really be ?

You're not even looking at them , just call them , get some feedback and , and go back to your business and start making some money , get over it .

And there's even secondary benefits that come from cold calling like building confidence .

Speaking as a business owner , this is a skill that you need to develop .

If you're never going to get on cold calls with clients , the only time you're gonna practice speaking is when you have a qualified hot lead who's ready to sign .

And if you hop on that call and sound like an idiot or you don't have any kind of professionalism and you can't get your words out that you're , you're not gonna close that client .

So why not learn on the , the people who aren't clients who aren't even warm leads yet ?

Just get familiar with , speaking to people on the phone and , and pitching your services , you need to learn the stuff .

You can't just read a book on it .

You have to actually do it .

So if I could recommend anything and I know only 5% of you are gonna probably do this , but set some kind of quota on how many cold calls you need to do a day and just see it as learning .

Don't go , I need to be closing these clients just you need to get familiar with talking to clients .

You need to get familiar with pitching your services .

You need to get familiar with what ?

Pushback you're going to get from people so that you can start to close .

And this is absolutely key .

And so not only some of you are gonna do it but set a quota and just start picking up that phone every day and start calling and don't try to give me the excuse of , oh , I can't call XYZ because I don't have a plan that allows me to do that .

Get Skype , get some calling credit and spend 10 bucks on it .

And you're going to be able to make calls all around the world and start to close some clients when it comes to a script for cold calling .

I have a super basic example on screen here , there's a number of different ways you can skin this cat and I'm going to actually have a bunch of cold calling script examples on my resource hub , but also for cold email .

So if you want to get access to some scripts and some templates that you can start to roll with and test on your market , those are going to be available in the description in my resource hub .

And there will also be some floating around in the sales channel of my discord .

With this example , you could hop on the phone and say , hey XYZ , uh I've just worked with another client in your industry and we got some really great results for them .

I was wondering if you'd be interested in , in getting something similar set up for your business .

We make a I onboarding chat bots for social media marketing agencies .

Would you be interested or would you have a couple minutes ?

Do you have 60 seconds for me to tell you a little bit more about it and then boom .

And if they say yes , you give them a quick breakdown of the systems and the benefits it can provide such as my onboarding chatbot will shrink your onboarding sales process on average by 60% you're going to have much higher sales velocity and you're going to have a much higher closure rate .

Xyz .

Once you've had a chance to explain how your product works and the kind of benefits they might see from it within the industry , you can start to move them towards getting them on the next call , which again is what you're selling .

You can say to them if this sounds at all interesting to you , I'd be happy to hop on a free 15 minute A I audit workshop call with you and just go over your business and , and the systems and processes you have currently and how we can potentially get something similar set up for you in your business .

And the key part here is to book that next A I audit call or workshop call while you're on that call .

So throw it a couple of times or ask them , hey , what time ?

Work for you next week ?

Ok , great .

I'll pencil that in and you can also ask them for an email that you can send an invitation to .

So you can book it in , in both of your calendars .

As I said , that's just one example of how you could potentially run your cold calls .

Uh If you want more scripts and more examples like this , they're going to be developing my resource hub .

As I mentioned , the other method of cod outreach that I'm going to cover is of course cold email .

Now , if you're new to your online business and you , you haven't done any sort of outreach before , you probably don't know that you can't just email people Willy nilly off a gmail that you create .

You actually need to warm up the domain to ensure that you're delivering .

The , the emails are not being marked as spam and you're getting direct to the inbox to the person you're looking to get in contact with .

And before you start blasting out emails to the leads that you've just collected and getting straight to the spam box and , and screwing up the deliver of your domain and of the email that you used .

You need to use something like instantly dot A I to warm up your domain instantly is by far the best option in the industry right now for this , I'm actually friends with the founder of instantly .

So I'm happily plugging it on here for you guys to use because I know how much work he puts into creating this platform .

And it's really , really the goal standard in the industry right now .

Once you have your domain warmed up , you're ready to start a basic three step email campaign .

The first email is going to be similar to the cold calling script and that you can lead in and say , hey , I've worked with XYZ competitor or XYZ in your industry or we built this for them and we got these results , then you can cut straight to the chase and say something like if this at all sounds interesting to you .

Uh I'm happy to hop on a free workshop or free A I audit call with you and analyze where this could fit into your business and what benefit we can provide a few days after that .

And if you still haven't got a response , you can send a reminder email just saying , hey , I haven't heard from you wondering if you're still interested or you might be interested in these services ?

And then email three is a , hey , it seems like you're not interested .

I'll take you off my list and I'll stop emailing you .

Now , now this example is very basic and will likely have quite a low hit rate , but it's a good place to get started .

You've got the not only the lead in email but two follow ups to potentially increase the response rate on this campaign .

Now , as I said , I do have a cheat sheet for outreach that's available on my resource hub on .

There are a bunch more examples of cold calling scripts but also email campaign templates as well .

So you can take either of those , start running them today in your own business .

If you want to get instant access to those , you can sign up to my resource hub in the description and also join my community for any help and go into the sales channel and have a chat with people about how to refine your sales scripts for your particular business and deliverable and niche .

Once you have generated your leads , you've reached out to them , you've gotten some responses back , you've gotten some of those audit calls and you have a client that's ready to sign .

Then you can step into the service delivery section that we're covering .

Now , in this section of service delivery when you actually get to signing and delivering your first client , it's going to become so much clearer as to why I'm so insistent on your niching down by narrowing down to one niche and one deliverable , you drastically simplify your service delivery method because you're only going to be working with one specific type of chatbot .

And once you have it set up on your first client , you're able to copy and paste it over to others and repeat the process over and over and over again , minimizing any of this , this this discovery and experimentation phase that you have to go through with new clients and new industries and things like that all you need in order to get to this point is to have some sort of prototype where you've gone into bot press and stack A I and you've made a prototype , say if your onboarding chatbot or you've prototyping with a staff trading chat bot with a custom knowledge base that you created .

And with that , you're able to go to clients and say here , here's a prototype of it .

What I'm going to do when we sign is going to adapt this to your business .

And then I'll be able to deliver that value to you with it .

If you're really smart about it , you might not even need to create it yourself .

You'll be able to use templates from my community or from my resource hub .

And the key point here is that you a prototype to show to the client , send a little learn video and as soon as you get on to their business and you're working with them , you have real data and real examples to actually build this whole thing out .

And here we have another little hack from my AAA incubator community .

And this is contracts now writing a contract that not only serves your client well , but also protects your business from any liability and things like this .

It's important to get the right contract to cover yourself in these situations .

Getting a good contract can be difficult and expensive for beginners .

So all my reasons hub , I have an example of a contract that you're gonna be able to use that we've used previously at Morningside that covers a lot of the important aspects and you're going to be able to download that and start using it without having to worry about anything .

So if you need to get access to that , it's available on my resource hub in the description , as I mentioned before , when you've got off the call with the client and they're ready to move forward , you need to get a contract sent over to them .

So you can take for example , the template I just mentioned on my resource hub , modify it a little bit , so it's ready to go with the information that you've discussed on the call .

You can send that contract over to them for signing with a software called docusign .

And then once that's all signed , you can send them an invoice with stripe .

You're going to need to set up a Stripe account .

If it's available in your country .

Once it's set up , you can create an invoice on Stripe and you can send them a link to pay .

Then once everything has been paid and the money has been received , you can go ahead and create what's called a Slack .

Workspace .

Slack is a communication software that we use at Morningside .

And it's fairly industry standard across any kind of service delivery business .

Once both you and the client are inside that Slack channel , then you can request your requirements .

So say if you're doing a staff training chatbot , you can say , hey , I need the , the Fa Qs or the staff training documents or if it's an onboarding chatbot , you can say I need a document that explains your onboarding process so I can start to plan together and piece together what your onboarding chatbot is gonna look like .

And then you need to actually do the work .

You need to deliver the service .

And I know I'm kind of skipping over a big part here , but I can't give you tips and tricks on how you can do it .

You just need to build what you said you're gonna build and what you sold them on .

Ideally , you've had a prototype chatbot , as I mentioned , and now you're just going to be basically setting up with their business and making a couple of tweaks and then you're good to go and you , you can pass it off .

As I say here , you can deliver it for review and then go back and forth and iterate until they're happy with it .

Key thing here as you're delivering these services is to keep a copy or a download of the say for a bot press chatbot , download that template or upload it to your own press account so that you have a couple of examples and you have a backlog and you start to build sort of a catalog or a library of all of these different chat bots , as it says on the screen here , you will see some variation within an industry , of course , for example , an onboarding chatbot for one business will be a certain way and on boarding chatbot for another will be slightly different , but they will have similarities .

So what you want to do in order to further streamline your service delivery and really speed up and be ready to deliver anything at the sort of blink of an eye , you want to start to build up this library so that whenever a client comes in and say , hey , we use this for our communications and we use this for our CRM , you know , like OK , I've got that , I've actually done one before I can just take that copy and paste it over .

OK ?

That's , that's basically a whole lot closer than this other one .

So very helpful to build up this catalog and library and this is really going to speed up your service delivery on the long term KPIS and testimonials are an important thing to keep in mind as you're delivering your services .

So as I say , early on , you desperately need to get results that you can use as evidence .

So when you start a project , you need to be collecting some data points .

Say if it's a a customer support chat bot for logistics companies , you need to collect .

Ok .

How much time are your managers spending on training new staff ?

What's the average hours required by a manager to onboard a new hire or using the example on screen ?

Say we spend 20 hours per week in customer support as an e-commerce store when you finish the project and when you've delivered your service , you should really only be tying off that project and ending things with that client when you've actually moved the needle because you're going to need that data point of OK .

This is what it started as and this is what it ended as and then you can take that data point and start to use it in your marketing materials and say here are our results .

And furthermore , beyond just collecting data points , you can use as your proof of results offering potentially a discounted rate or just asking the client after you're done .

If they're really happy with the service .

If you can get a written or a video testimonial that you can add on your web page and use new marketing materials .

This is extremely important because the only way that you're going to be able to start charging more and more and more for your services is when you can increase the perceived chance of success of your offer .

So as there are more and more testimonials and proof that you're able to deliver and get certain results , clients are going to be thinking in the head , ok ?

These guys are more and more credible .

They've gotten more and more people just like me results .

I'm willing to pay more for that service because I have a higher perceived chance of success .

I'm willing to pay more because I'm more confident that they're able to get exactly the results that they're talking about .

This , of course , was taken directly from Alex Ho Ai's value equation .

So again , credit where credit is due , this is his concept .

And finally , for those of you who are still here , you're obviously in that few percent of people who are actually going to take action on this information and start to make real money with this .

I want to throw in a bit of advice on how to scale to 10-K per month and beyond and give you a bit of an idea of where you're going to be moving in the long term .

Now , I don't want you to get too hung up on a lot of this stuff .

What you need to find focus on initially is selling your specific deliverable and a specific niche to a specific avatar and selling that over and over and over again and getting really good uh results and testimonials on that particular , on that particular offer .

And once you're up to speed with that and you are doing around $10,000 per month , a lot of these things can start to come into play that will help you get beyond that mark .

Firstly , as you'd expect up sales and actually expanding your offering is a great way to begin to increase the A OV or lifetime value of your clients .

So as you deliver services , you will start to see opportunities for up sales .

So say I'm selling my onboarding chatbot to Sm Ma si , I've done it a couple of times and I've started to see , hey , maybe I could add this on or maybe this feature could be cool .

As I say here , the best place to start when thinking about up sales and expanding your offering is to actually focus on adding more features into the chatbot you're selling , it's not going completely unrelated and going , I'm going to jump into ZAP now and start doing all these crazy integrations .

Note you are niche down to providing a specific chatbot to a specific industry .

You need to start looking at how you can make that a better chat bot and make it do more things before you start getting distracted on other things .

So for example , if I had an Air BNB customer support chat bot that I was selling to Air BNB management companies , I would say go to one of my clients or one of my old clients and say , hey , what we've been working on is a new feature that allows you to sell local activities through the chat bot that we've already made for you .

Now , if you're interested in this , we , we have it all ready to go , we can start to build it in .

This is going to cost you 6 $700 1000 dollars , whatever you want to charge for it .

And then you can start to build that into your service offering and have that either as an Upsell and say , once you've got a client in the door or before you even sign the contract , you could say this is my fixed fee for the basic one .

If you want to have local activities feature included , that could be an extra $500 or you can have those as a sort of dry powder and ammunition for your bonuses as I mentioned before .

So you can say I'll throw in the local activities feature , so you can generate more income for the particular property .

I'm going to throw that in as a bonus if you buy today .

So expanding the functionality of the chatbot initially is going to be the best place to start .

But then after that , once you've really fleshed out a chatbot as much as you would really want to , I would say you start looking up and down the business now by up and down the business .

I mean , looking at where your chat bot fits into the business .

Say it's an onboarding chatbot for social media marketing agencies .

Hm .

Ok .

What happens before that ?

Ok , what happens after that ?

And that's what I mean by looking up and down the business or , or left and right through the business , I think up and down is better .

We'll go at that looking up and down a business can be a great way to expand your service offering within your niche and saying , ok , I'm handling the onboarding here .

I want to go one step back and say , ok , how can I help them generate contracts ?

Ok .

Maybe I can look at creating , hiring a developer and getting a contract generation system set up .

Ok , what happens after onboarding ?

Ok .

That's service delivery .

What about the service delivery for social media marketing agencies ?

Could I assist with some sort of a I offering maybe a blog content or , or content creation assistance or Facebook ad copy creation or things like this ?

So once you've got the chat bot maxed out , you can start to look left and right or up and down , up and down the business and say hm .

Ok , maybe I can start to go towards the , the outreach side of things or I can go towards the contracts or I can go further downstream to a service delivery .

So think about it that way .

But as I say here , do not rush into this , do not get distracted from what you're selling as soon as you start spreading yourself too thin and , and trying to handle a whole bunch of things at once .

You lose the power of being a specialist for your particular industry .

So I make on boarding chatbots for social media marketing clients .

There's so much power in that statement of saying I do X for Y kinds of business and get Z kind of results .

You can become the number one service provider in that particular niche .

And if you pick something big like onboarding for social media marketing agencies that is a huge market and you can really start to make some serious money if you stay niche down on that , but then just attach all of your other offers behind it .

You know , if you're not trying to blur it on the front and say , hey , we do all of these things .

Keep with that really powerful offer of , we do onboarding chatbots for SM MA s and then you can sort of Upsell them on different things afterwards .

What I'm saying is keep the messaging streamlined and keep doing what has been working .

I do want to touch on retainers here because it is a question that I get a lot from people and comments on my youtube videos and in my community as well .

When it comes to retainers within an A I automation agency , they're a little bit more difficult than something like SM ma you really have to craft a special offer and really be an expert in your niche .

You can't come in as an amateur as a beginner and start to offer some sort of retainer package .

It's just not feasible and and it will be very , very difficult and overwhelming if you try to do that .

As beginners , the only kind of retainers that you want to be looking at doing is some sort of maintenance and improvement packages where you create a chatbot for a company , say I make a staff training chatbot for a logistics company and I say , hey , look , you might want to make changes over time .

You might want to add new information into the training .

That sort of thing is going to take time for me to edit .

So what I can do is you can pay me 304 105 $100 a month , not only and I'm going to maintain it and make those updates , but I can also do improvements on it .

And whenever you want , maybe one new feature , I can throw on one new feature a month when I get other features from my clients and the things that I'm seeing in the space , I'm happy to add on one more feature a month for you doing that .

So that's how you can kind of structure a maintenance and improvement package .

And it is a great way to get some kind of baseline income for your business .

So that if you don't get any contracts , you're still going to be your money .

And this is great for people who are looking to quit their job especially .

And I will say these retainers can actually be pretty lucrative if you have some kind of client that you can sell multiple chat bots on say it's a air BNB uh manager and they have tons and tons of properties .

You can say , ok , for each property , I'm going to throw in an extra 50 or $100 per month .

So suddenly you have $1000 or $1500 a month retainer because you're managing 20 properties .

So keep an eye out for opportunities like that .

And if you can sell your clients on it , then definitely pitch it to them at least now .

While I don't recommend it for beginners at all , there is actually a retainer only based variant of the A I automation agency model which us at Morningside are testing right now and we've just released our beta test for it .

As you can see on screen here , we have a monthly , quarterly and yearly package .

So people are able to uh work with us as partners on an ongoing basis and they're paying us monthly and we're doing sort of an ongoing analysis of their business and , and plugging in different things and building new chatbots for them here and integrating it here and adding new features .

So it's a constant scope of work and it's a very , very different , different way of delivering services to contract on basis , which is what I want you to start with .

This retainer only variant of the A I automation agency model is unique to what we're doing at Morningside here .

So you guys should see very soon on the channel .

Uh a bit more of an update on , on what we're doing here and how we're actually running it .

So if you want to stay tuned for that , you can subscribe to the channel because I've got a video covering exactly how we're doing this , which is coming out soon .

And as I said , and I'll say it again .

This is not for beginners , this is not what you should be focused on right now .

I thought I'd just throw it in there to show you where you could potentially take this model and the kind of uh fee structure and revenue you could potentially be generating with a full team and a better understanding of the entire scope of the model .

Of course , if you have a business and you'd like to supercharge your systems with A I and work with me and my team , there's a link in the description where you can sign up and get in contact with us .

Another important part of you getting to that 10-K point and beyond is you start building out your team and now you can actually get a lot of work done with a team of 2 to 3 developers .

So all it takes is a couple of good highs and then you're really off to the races with being able to deliver on a large scale , especially if you've listened to me and you're selling one deliverable to one niche to one avatar , you can just copy and paste things over those two or three developers can get a lot of work done .

A question that I get a lot on my weekly Q and A S and my Discord is , where can I hire ?

Do I go on up work ?

How can I find people who have a skill set that can deliver these kind of chatbots and things like this ?

So the best place in fact is actually inside my community , we have 3 to 4000 people within my discord who have labeled themselves as developers alone .

So we have by far the best community if you're looking to hire , all you need to do is get into the community and post on the job board and say , hey , I'm looking for two bot press developers or two chatbot developers .

If you're interested , please flip me ad M and you'll get a ton of responses .

And this is a really , really great way for you to meet co-founders on our co-founder board , but also to hire people as salesmen as bot press developers as there's anything you need , you can post on the jobs board in the community and there's just thousands and thousands of people in there who are looking to , to get involved as well .

So as I said , you can hire from within my community , which is the hotspot for bot developers at this point , or you can train one yourself and you can take a four state developer and say , here's some of Liam's videos , here's some examples , learn how to use this particular platform and then I'm going to be able to pay you XYZ dollars per hour .

Once you've made a couple of hires and you have your team set up , then you need to be thinking very , very carefully about creating standard operating procedures or sopssops are absolutely crucial in any business and your job as the business owner is to create these systems .

So something that you've probably never done before , if you haven't run a business is to plan out systems and get people to do them .

So this is a major part of the entrepreneurial skill set is to be able to write these system together in a way that's efficient and that everyone's on the same page with them .

Now , from my own experience of running an automation agency on screen .

I've given you some serious source because these are the exact things that we had pitfalls on and issues with .

So if you want to get a real jumpstart on how to scale uh smoothly and not run into the same pitfalls that we have , then take notes on this and be sure to start setting them up within your business .

Firstly , you need to lay out what the onboarding process for new clients looks like in this onboarding process .

It is key to make sure both the client and your team are on the same , the same page and they have the same vision for what you're going to be creating .

Now , this is very , very important because sometimes you get to the end of a contract and what you've created is not lined up with what the client wants .

So it's an issue because you've got mismatched expectations and you've delivered something that wasn't what they had in mind .

You need to build an on boarding process that ensures that your client and your team are on the same page .

Secondly , I'd suggest that you make some sort of work submission process so that when one of your team members has finished a particular part of a contract , then you can all pass it into maybe a group chat with you and your , the developers .

And you can say , hey , can we all approve this ?

Can we make sure that this is good to go out because without this , you're going to get some of your developers just throwing stuff at the clients stuff that you're not happy with and that you haven't reviewed and that's going to cause a bunch of issues .

So make sure you have some kind of submission process to evaluate and quality check and do some quality control on the work that you're being passed over to the clients .

Thirdly , you need some kind of handover process to tie off a project , make sure you're collecting data .

So you can do the the comparisons and see if you've made any , any changes to the metric you were trying to change in the first place and you can do things like testimonials and get referrals and things like that .

So a system or a process on how you can do the handover is going to be important in your business as well .

And finally , you need to set clear communication rules for your team so that they know exactly when they're supposed to be sending updates to clients .

OK , Monday , Wednesday , Friday , you send an update and this is how you structure the update .

This is this , you provide examples of messages you need to send , you give them protocols for when you're going to go over , if you're going over a deadline .

OK ?

This is what you need to do .

This is how you communicate it .

If you run into an issue , this is how you communicated and win all of these kind of things need to be spelled out in plain writing for your team to be able to understand .

If you don't have this set up , then you're going to run into so many issues because people have different communication styles and between the members of your team is going to be different .

You need a way of standardizing it .

So it's consistent throughout the company .

Please learn from my mistakes in running and building my own A I automation agency and start to put these in place as soon as you can , once you have team members and once you start scaling up my last tip on how you can get to $10,000 per month and beyond is how you can fill your pipeline , how you can make sure that you always have a ton of fleet and a ton of interest in your services so that at any point you need to bring in more money , you can just open the door and suddenly you have more client .

This is obviously no small feat , but this is something you need to be working towards as a business owner tip for filling your pipeline .

Is that your initial sales ?

The first couple of clients that you service , that money should be going back into filling your pipeline .

It shouldn't be going out for the and it shouldn't be spent on clothes and , and cars or whatever you want to buy and needs to be going back into the business in order to set up sustainable long term methods of getting more leads and more business .

Your real goal here should be setting up some kind of way for your business to start getting inbound leads .

Now inbound is obviously people reaching out to you outbound is you reaching out to them ?

Your business at this current stage is likely fully dependent on outbound .

You have to communicate to them before they get in touch with you .

But what you want to start doing in order to scale beyond sort of 10-K and beyond , you should also start looking at how you can start creating an inbound source of leads .

And this is not necessarily a case of one is better than the other .

Both require a lot of effort in different ways .

You want to be combining inbound with outbound to make a sort of hybrid so that your business is able to be sustainable over the long term .

So where should you be investing your time and money in order to start generating these inbound leads ?

Firstly , you have things like Facebook groups getting in there and being active , finding ones within your niche and starting to provide value and saying , hey , we did this , this this for clients .

We've found that people within our niche are able to use this sort of chatbot or this sort of deliverable to get these kind of results and get active in there and start building a bit of a reputation and sharing value .

Same thing applies for linkedin groups , find some linkedin groups for your niche and start to provide some value , start to network in there and , and building up a bit of a reputation for providing value and providing services within that niche .

Same thing goes for youtube .

Of course , I have a youtube channel myself and I get basically all of my leads to my youtube channel .

So if you do it right , you can get all of your business through a youtube channel .

Uh But if you're doing a Instagram , you can do the same thing .

You can make some short form content saying we help these kind of businesses do this and then you should start getting a slow trickle at first of inbound leads .

Another thing that you can start to consider now is getting your website set up .

So figuring out a little bit of brand identity and how you want to position yourself .

Obviously keeping in line with that niche down aspect where we are an expert in this , your website should be very directed and be saying uh we create killer A I chat bots to onboard social media clients doing this , this and this .

You need to keep that messaging , streamlined and , and point it at your avatar because if you go general and say , hey , we just automate stuff with A I , you're not going to speak to anyone and it's going to be very hard for your people who land on your site to understand what you do .

And similarly to that , my last point here is that you need to work on creating a case study or something on a landing page that you can start to drive traffic to .

So this may be a case of sitting down in front of a camera like I am here and saying , hey , this is an example of a client that we worked with this , this and this and taking them through some sort of presentation similar to what I'm doing here and explaining , this is the business we work with .

This is how we , we came in and helped them .

This is the results we got .

And you want to make maybe a 2030 40 minute long video , put it on a landing page , you make with click funnels or something with all of your , your linkedin posts or Facebook groups or your , your ads that you run .

You might even run some search ads or Facebook ads .

You can start to drive traffic to that page and then people will learn about your service , learn about what you do and you can have a call to action to book an accord .

Any final cherry on top that I want to add this video because I know you guys are about to go out and get stuck right into this and take all the notes , put them on your wall and start trying to build one of these automation agencies , but you need to take a few precautionary steps and how you're going to manage your time so that you don't start running down the wrong path , which is what this entire video has been about .

I only have one point to make when it comes to time management for AAA owners .

And that is sales , sales , sales at the end of the day without money coming in and sales being made , you don't have a business , you can have sales and no website but still have a business , but you can't have a website and no sales and have a business .

The sales are the business .

This is why I say that 80% or more of your time as an entrepreneur with a startup business like you're starting now should be focused on sales and marketing strictly on how am I getting more customers ?

What am I building to ensure that we get some sort of inbound lead flow or what am I setting up to ?

Am I setting up email campaigns ?

Am I setting up a new cold calling script ?

Am I setting up new lead generation methods ?

80% of your time should be focused on doing that work or even cold calling like actually getting on the phone and saying this is the most high impact thing I could do for my business right now is sit on the phone the whole day and call because if I get two clients out of the whole day .

That is far more impact on my business than if I build a website and create a little document that is doing nothing for your business .

Really .

Without the sales and without the clients .

So do not let your brain take the easy route and go to things like , oh , I'm going to set up an LLC or things like this .

It doesn't matter if you haven't got sales , you haven't got a business pick up the phone and start calling .

That is likely the highest impact thing you can do for your business because it's going to get money in and then you're going to be able to invest in team and build things up and then you can do an LLC and you can do all that down the road .

But without sales , without money coming in , you don't have a business , as I say here , LLC S logos , office space website .

It doesn't matter without sales .

I cannot stress this enough .

It really pains me to see it in my discord community people saying , oh , I've done this and this and this and like I've had a win that I did this .

I'm like , wait , it doesn't even matter if you don't have sales .

If you haven't landed a client .

If you haven't brought in any money to your business over the past month , you haven't done anything right ?

You haven't done the right moves .

You haven't been focusing on doing the right task , which is the biggest task for an entrepreneur is to be able to prioritize things correctly , prioritizing your time on the tasks that are going to provide the biggest impact to your business .

And for you starting out that is going to be sales , one handy trick that you can do .

And I really urge you to do this is whenever you write down what you're going to do , say in your morning journal , you write down your plan for the day , ask yourself how much of this is actually helping to drive sales of the business .

How many of these tasks are directly correlated to potentially increasing our , our cash flow inbound .

How many of these tasks or what percentage of them are directly linked to bringing more money into the business ?

And if you look at it and you've got website design , logo design , all of that stuff , it's not really related to bringing in business .

You need to cross them off and Reprioritize in order to make sure you're spending time on bringing business to your business .

And with that out of the way you are now clear to put your pin down to close your notebook .

But I do have one more thing that may be very interesting to you if you're one of the few people who are left here now , which is the giveaway that I'm running for this video at the moment , as I mentioned at the beginning of the video , I have just launched my free incubator program called the original eight .

This is the only formal kind of teaching or coaching that I do .

As I said , this is a completely free incubator .

I'm not charging any of them any money .

I sent out an application to the community and got about 350 responses back , I was able to narrow that down to the eight people I wanted to work with within these group workshops and one on one workshops that I'm going to be doing with all people in the eight .

But the key opportunity that I want to point out to you today is that you can become a spectator by entering the giveaway in the description .

There's going to be a bunch of ways that you can get entries into the giveaway , but these 10 spectator spots are going to be highly sought after and you're going to get to watch this entire process unfold , which is going to be hugely valuable when you couple it with what you've just learned today .

So if you're looking to get off from the absolute best foot possible with your A I automation agency , then be sure to head to the description and check out the giveaway that all the information required will be on the page .

And the next tips for any of you guys who are looking for more information .

I'm going to be putting out tons of really granular and specific videos to help agency owners from now on .

So if you haven't already subscribed , please subscribe and leave a like on the video .

If you haven't already , it would mean the world to me .

I put a ton of work into this video for you guys .

Secondly , of course , you can join my AAA incubator community , which I'm sure you figured out by now is where you need to be if you want to start one of these .

Thirdly , of course , sign up to my resource hub for all of the resources mentioned in this video .

I also have a A I automation agency newsletter called Over the Shoulder which gives weekly access to my personal notepad tips and tricks on how I'm scaling my businesses and particularly how I'm running my A I automation agency .

And finally , of course , check out the giveaway that I just mentioned .

It's going to be linked in the description .

I'm also going to be giving away a 20 minute free consulting call with me to someone who comments below .

So what I want to know is what is your biggest issue or what is the thing that's stopping you from starting your own A I automation agency .

I wanna know , comment below and you'll go into the draw to win a 20 minute consulting call with me .

That's all for the video guys .

Thank you so much for watching and I'll see you in the next one .