How To Make Your Videos Go VIRAL - Unexpected Little Tip

Right .

I think I've found the secret key to making your videos go viral and the key looks something like this .

So just recently I started reading this book Contagious by Jonah Berger .

And it's about why things catch on fascinating , fascinating read and I really recommend it strongly .

There'll be some links below this video where you can get a copy for yourself .

But inside the book , there were a number of aha moments , you know , and I've been studying this viral thing for years and years and reading a book like this was really refreshing because a lot of the aha moments are based on backed up by really solid research that Jonah and his team did .

One of the things that stood out to me was a really secret little thing that helps your videos go viral .

And it's one thing I think that if you include this inside your videos can really make a bass massive difference .

And that secret thing is wait for it .

Emotion .

OK .

So that's not a big surprise , emotion , emotion helps your video spread .

But that was not the aha moment .

The aha moment was that it's a specific kind of emotion that helps your videos get spread .

And it's a kind of emotion that has wait for it .

High arousal , ok .

High arousal .

So both positive and negative emotions can spread .

It's not just positive , it's not just negative , but it's positive or negative kind of emotions that has a high level of arousal .

Very important .

Now , Jonah has a little , little matrix that he uses to kind of explain this .

And if you look at it , you'll see there's basically two columns and two rows in the high arousal column , you'll see the positive and negative ones for positive .

It's awe , excitement , amusement or humor and for the negative ones , it's anger or anxiety or similar emotions .

Now , on the low arousal one , for the positive one , it's stuff like contentment for the negative one is stuff like sadness or emotions like sadness .

Now , isn't that interesting ?

So what he showed was that emotion is very important for helping your videos go viral , but it has to be the right kind of emotion .

It can be both positive or negative , but it has to have a high level of arousal .

How cool is that ?

How cool of an aha moment is that ?

I mean , for me , it certainly was a nice aha moment .

So just making your video sad or making , you know , or you know , creating a video that makes people sad or , or making them , you know , content , feeling good about themselves is not enough for it .

To get spread .

It has to have that high arousal kind of emotion in built into , into the videos .

Now , there's actually an example that I want to use as a case study and I wanna involve you a little bit inside it because I think it's very interesting .

There's a really cool little video that I saw recently that went viral and um it definitely had some high arousal content in it .

How high arousal , emotional , emotional kind of content .

And what I'd like to do is invite you to go and watch that video and see for yourself , watch it and , and you know , feel for yourself , what kind of high arousal emotion it invoked in you while you were watching it and you know why you'd want to share it .

Uh The girl who created this video , her name is Karen and she actually created a list of things that she did to help that make that video go uh viral as well .

But I think it had a really high arousal uh emotional content to it and I'd like you to go and watch it and come back here and leave your comment .

Why you think that video went viral or at least what was the emotional arousal content there that , that , that made you want to share it with your friends or why you think other people would want to share it with their friends ?

OK .

Simple .

So what I'll do is um you know , I'll , I'll have a link for this book uh in the description area below this video where you can go and buy it on Amazon .

Uh I really recommend getting a copy .

It's , it's , it'll , it'll , if , if you haven't studied this stuff before , there's , there's some really good books like , uh you know , um Crossing The Chasm by Jeffrey Moore .

There's the Tipping Point by Malcolm Gladwell and now this one really , really powerful books , I'll have the links for those books as well below in the , in , in the description area .

But then I'll also have the link to the video that I want you to watch from Karen .

Uh and you know , check it out .

It's had millions of views already and I'll also link to another article that Karen wrote about how to make your videos go viral , very , very enlightening I article .

Um And of course , I invite you to leave your comment below this video .

Um and , and , and why you think that video went viral ?

Ok .

So pretty simple .

Um I hope you've enjoyed this video and the aha moment that you know that I've shared with you from this book .

Um But go and read the book for yourself and , and get some more aha moments if you can make your video go viral and you set it up on the right , you set your video and your video content strategy up in the right way so that you can really build your business from that it's gonna be really tremendous , tremendous stuff .

Anyway um that's it from me and I look forward to chatting to you to you real soon and start my next video or inside the comments below this video .

Alright , talk to you soon .

Bye .