Hi , it's Linda Rayner of Linda Rayner dot com , career strategist .
I help experience corporate professionals to develop their personal brand .
Get clear on the work they're meant to do and grow that into a meaningful career .
So I've been getting a lot of questions and comments lately on my interview , my resume videos and the one of the most common questions that I've been getting has been , how do I approach my job search when I have no experience ?
So in this video , I want to share with you a key exercise that everyone needs to do whether or not they have experience before you send out your resume and go on interviews .
And I can tell you that this has nothing to do with the resume or interview itself .
It actually has more to do with you as an individual .
So you definitely want to pay attention .
So here's the problem that a lot of you may be facing or that you're seeing you're constantly being turned down for jobs because you lack the experience to do that job .
The real problem however is that you didn't know how to sell yourself to the employers and get them to hire you anyways , despite your lack of experience , in other words , you weren't able to express your personal brand .
So considering that you're probably someone without experience , this is likely a scenario where you're just at the very early stages of establishing your career or you are someone who already has had a previous career , but you want to switch into another market or industry , you also don't have experience in that particular um industry .
The thing you have to realize is that if you want to stand out amongst employers , you wanna stand out amongst the crowd , you need to have something called a personal brand .
So what is a personal brand ?
It's the impression of who you are , what you're capable of and what makes you valuable and it has nothing to do with having the exact experience for that position or in that industry , your personal brand is much more than the resume or the things that you say in an interview , even though those are key tools that we would use to help you express your personal brand , think of it this way as an employer .
What do you think they'd want from someone who was a perfect candidate for the position ?
They would want someone who can demonstrate who they are .
So for example , by demonstrating a positive demeanor , by showcasing confidence , someone who's eager , someone who's helpful , they also want someone who can demonstrate what they're capable of by showcasing what you've learned in the past that you can apply to this new opportunity .
And then they also want someone who can demonstrate what makes them valuable .
So for example , if you've been able to do something or accomplish something in the past , how can you apply that same experience and project it for this new opportunity , project it for the future ?
What do you plan to accomplish in this new role ?
All those individual pieces clearly explain what your personal brand is to them .
So what I'm trying to say is if you want to have a strong personal brand , you need to be able to connect the dots , you need to be able to use the experiences that you've gained and the knowledge that you've gained up until this point , whether or not they relate to this current position from an industry perspective or even from a position , job title uh duties perspective , it doesn't matter .
It's more about how did those experiences tie into your personal brand and how can you express that and relate that to this position in front of you .
So unfortunately , if you don't know how to connect the dots , then you're likely not going to make it past the first or second round of interviews because what's gonna happen is you're going to keep telling yourself I have no experience for this job .
I have no experience for this job .
And as you answer your interview questions , they're gonna notice that the answers are lacking in some way , shape or form because you're not selling yourself , the way to sell yourself .
The key to selling yourself is through your personal brand .
Remember , use the stories and experiences that you've gained from the past to articulate who you are , what you're capable of and what makes you valuable .
If you can showcase those , then that's going to really help you to stand apart from the competition .
Personal branding is something that I love to talk about because this is the bread and butter of what I do .
I help my clients to develop their personal brand and go from zero job offers to multiple job offers .
I've had many client success stories and I'm sure I can help you as well .
So if you're interested , then feel free to head on over to Linda Rayner dot com .
Click under work with me , you'll see the words personal brand renewal to stand out and get hired .
That's my intensive one on one coaching program that will take you from where you're at right now to landing a career that you truly are excited about .
And you can also read some of my client success stories as well .
Now , if you're just looking for some advice on how to fix your resume , then feel free to download a free copy of my 10 ultimate resume hacks cheat sheet , which is located in the link below .
You will have to subscribe in order to get the link and you may have to wait several hours depending on your email service to get the link , the download .
All right .
So if you like this video , then please give it a thumbs up , share it with your friends and definitely subscribe .
Thank you so much for watching .
I will see you in the next video .