Upwork Proposals - 8 Golden Rules for Writing Upwork Cover Letters to Get Top-Level Jobs

95% of upwork .

Freelancers get their job proposals instantly archived .

I'm gonna show you the eight hilariously wrong things that they're doing so that you can be in the 5% that land the big jobs .

What's up guys ?

I'm Evan Fisher upwork .

Freelancer turned founder of unicorn Capital in the past four years , I've earned over 1.5 million on upwork and I want to help you do the same .

Your goal is to win jobs with great clients that pay lots of money , comment with the dollar sign down below if that's your on upwork .

My goal is to show you how to do that with a simple repeatable process .

So I'm about to break down the eight things to avoid at all costs within your proposals .

The golden rules to follow to get three times the replies and the one secret that no one else is telling you .

Let's go full disclosure .

I'm not a sales copywriter .

I haven't read all the books .

All I know is what consistently worked for me in attracting awesome upward clients who are a blast to work with and who pay top dollar the path to the job is be straightforward and we are on step one .

People winning jobs on upwork starts with a high converting cover letter .

So first let's look at what people are doing wrong in their cover letter .

Dear Sarah slash mad .

I am very confucian right now .

I am certain that I fully understand your job requirement .

Oh , really ?

Do you now , although it is true that I do not have much professional experience .

Yeah , don't do that .

I promise that I will .

You is already please consider my proposal .

If it was good , you wouldn't be writing that you asked for two relevant work examples .

I included four .

So you don't listen or what ?

I have already done a draft of your job .

No , you definitely don't listen .

Here are my questions about your job .

OK , thank you .

Bye bye .

If you have done any of those , then you must leave a comment down below .

It is physically impossible .

Not to about that last one .

Yes , you should be asking questions , but now is not the time to do it .

Not in your proposal .

Let's talk about where you should be asking questions as we get into the golden rules for proposals .

Wherever possible use the client's first name .

It shows that the message is clearly personalized .

You can find it in the feedback history along those same lines .

If you have the information , Google the business because industry experience plays .

But if you've worked with someone extremely similar , then do not mention them .

Instead , here's what you should be doing .

I've worked with another client and the space and I think you might find it very interesting to have a chat .

That's it .

Keep your proposals short and sweet surprise .

The highest paying clients don't have time to read long messages , then hit them with authority and social proof .

You have to show them your value .

What I'd like to do to establish authority is use client quotes from your profile .

You also then have to be offering a very clear ct A , there should be only one thing that that client has to do and that ct A that call to action should be book a call with you .

Yes , you're gonna have questions .

You ask those questions either in a call , booking form or on that call itself .

Remember the PS plays , people will skim through an entire message , not even click your links but will read the PS on the bottom of the message .

It is scientifically proven by someone .

I can't even remember their name .

You've got to keep experimenting .

You're going to find that you're gonna put in a lot more work when you're early on in your freelance journey .

But the more work and more track record that you have with clients , the more that your work examples and project feedback is gonna do the heavy lifting for you .

So I think you're ready to go .

Hold on a second .

The number one thing that no one else will tell you , you have to read up works terms of service in full .

This is not optional .

People , every single million plus freelancer knows the terms of service like the back of their hand , the better , you know , the terms of service , the more money you're gonna make because not doing this is like not reading an employment contract for 10 grand .

You show up on Monday , you work like a dog all week and on Friday you show up with the work and has to be paid .

And the CEO S response is like , thanks for the work .

I'll take that but we didn't approve for you to do that .

So we're not gonna be paying you .

That is literally what you're setting yourself up for .

And if you're sitting there nodding your head thinking , Evan , I know the exact situation of how that can happen on upwork .

Then I want you to comment with a 100 down below but don't spoil it for everyone if you're kind of fuzzy or sitting there thinking like , yeah , I'm lost .

Then the item at the top of your to do list is take an hour read through and understand the upwork to si guarantee you it'll help you get your next job faster , which is what we're gonna talk about in this video right here .

Let's do another take though .

Don't even .

Ok , so you don't .

Hm .

Ok .

So mm just just like , ok , thank you bye .

Ok , thank you .

Bye bye .

Thank you .

Bye bye .

Ok , thank you .

Bye bye .