Hey , it's Jason , founder of Jason Mark .
And today I'm going to talk about our essential kit .
This is our signature kit that comes with the four ounce premium cleaner as well as our standard brush .
The cleaner goes a long way .
You don't need a lot and this little four ounce bottle will clean up to 100 pairs of shoes .
It cleans and conditions .
So as a natural conditioning property , which is noticeable , especially when you're cleaning an all leather sneaker like this one , after you apply the solution and wipe it down , you'll see the leather being more supple and is more supple to the touch as well .
Our standard brush has synthetic bristles that with a little tougher bristle .
That's great for areas like mid soles and under .
So and for all other sneakers like this one , if you're going to be cleaning delicate materials , you want to be sure to use our premium brush .
Our premium brush comes with a softer hog bristle .
It's not sold in the essential kit , but you can buy it separately .
So today I'm going to demonstrate how to use this product , our essential kit on these Air Jordan one Royals .
So what you need is the premium cleaner .
You have the standard brush .
You need a bowl of clean water , some microfiber towels and a dry brush .
And I'm going to be using the suede handle brush from our suede kit .
This has a soft ho bristle and you just want to use this dry .
So the first thing that you want to do is always start off by dry brushing the shoe .
So take the soft bristle brush and just give it a once over the entire shoe .
And what this is doing is is just removing any top layer dirt or dust that might be on the shoe .
So that when you go and hit it with the solution and water , it just doesn't embed deeper into the material .
Once you've done that , want to take your standard brush , your solution , you dip the , the bristles into the water , apply the solution to the bristles , get back into the water and shake out any excess and you're just gonna start scrubbing .
I scrub in like circular motion .
And if you have the time , you know , it's always great to remove the laces .
So that way you can get into all the little crevices .
But for the sake of , you know , this video , I'm just gonna show you how to do it straightforward .
So a little bit more solution back into the water , you see it starts to foam up and that's what you want our solution .
It's completely biodegradable .
It's derived from natural oils , coconut and other natural oils .
You don't got to worry about , you know , damaging the material with the , with the solution because it doesn't contain any harsh abrasive or , or chemicals .
It's completely natural .
And like I said , that natural conditioning property that comes from the coconut and you'll see as soon as I wipe this down , you'll notice the leather just really being conditioned and that , that really helps to extend the life of the shoes as well .
Take your towel and just give it a good wipe down .
And you can see on that leather , you could just visibly tell that it's conditioned and that's like one of the , the , the one of the things about our solution that I feel most people don't know .
And it's like one of my favorite things because not only is it making the shoe look amazing , but just knowing that it's , it's conditioning that leather and it's gonna prolong the life of the shoe .
That , that's amazing to me .
So you can see it cleans up really nice already .
But if you , if you really want to give it a nice clean show you a little trick .
So what you can do is you take the microfiber towel and you're gonna take the brush handle , just place it under the towel and you wanna wet it just a little bit just like that .
I even apply a little bit of solution straight onto the towel .
And this is great for Mid Souls in like stubborn areas where it just , it , it won't come off with a good brush .
So you want to take the towel and you just want to apply a little bit of pressure and work it just like that .
I find at times I'll go over and over with it with a brush and it's just , sometimes it won't pick it up .
Sometimes it will , but at times it won't .
And this trick works wonders .
So you can see here , you can see all that dirt that it's picked up and picked up a little bit of the , that's why you don't want to apply too much pressure , but it picked up a lot of the dirt .
And the great thing about our original solution is that it's great for deep clean .
So , if you've got a stain that's really embedded into the material , the original solution is the way to go our r to foam .
Our ready to use foam cleaner is great for like quick and easy cleans .
But if you've got the time and you know , you've , again , if you've got that deep inset stain , the original cleaner is definitely the way to go .
So I'm just going to keep working this mid soil here .
It's got , these are , these are well worn .
It's a great looking shoe .
I love , I love when the shoe is worn and it has that character .
All right .
So I'm gonna continue to clean these shoes , got some stubborn stains on the MS .
I'm pretty confident I can get them out .
I'm gonna show you the afters , but I want to thank you for taking the time .
Be sure to check out the other videos and stay tuned for more .