Yeah , let me tell you something that you might not know after being in the insurance industry for 20 years , out of all of the many insurance companies out there , how do you pick one ?
Let me give you an easy piece of advice .
Premier insurance companies do not advertise .
So what do I mean by that ?
Premier insurance companies don't run traditional ads .
So the funny ads you see on TV , the ones you either love them or you hate them .
Those are marketing companies selling insurance , insurance companies do not run ads .
True insurance companies know who they want size of home credit score or claim history , etcetera .
So they know not to advertise to everybody because they only want a select few for their book of business .
Similarly , when Lamborghini was asked why they don't run commercials .
It's because they said our demographic isn't sitting at home watching TV .
So keep that in mind when you see ads on TV .