How Do Your Choose the Right Insurance Carrier

Yeah , let me tell you something that you might not know after being in the insurance industry for 20 years , out of all of the many insurance companies out there , how do you pick one ?

Let me give you an easy piece of advice .

Premier insurance companies do not advertise .

So what do I mean by that ?

Premier insurance companies don't run traditional ads .

So the funny ads you see on TV , the ones you either love them or you hate them .

Those are marketing companies selling insurance , insurance companies do not run ads .

Why ?

True insurance companies know who they want size of home credit score or claim history , etcetera .

So they know not to advertise to everybody because they only want a select few for their book of business .

Similarly , when Lamborghini was asked why they don't run commercials .

It's because they said our demographic isn't sitting at home watching TV .

So keep that in mind when you see ads on TV .